Apple’s “We’ll Always” iPad commercial
“We’ll Always” shows the iPad as a photo viewer, book readers, reference tool, communication tool, video editor, and more. It doesn’t, however, mention “iPad” until the end of the commercial, and even then, only in writing.
Apple has been focusing on emotional ties to the iPad 2 with its ad campaigns, unlike competing tablet makers that list which chips they use, and how fast processors are.
“We’ll Always” can be viewed on the Apple Web site.