iTunes Video Downloads Top 1 Million

Apple has already sold one million videos on the iTunes Music Store in the 20 days since the October 12 debut, suggesting a strong market for legal video downloads. Videos cost US$1.99 each, and currently there are over 2,000 music videos, along with short films from Pixar, and television shows from ABC and Disney.

Apple CEO Steve Jobs said in a statement, “Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods.”

Currently, the selection of television shows is limited, but that’s likely to change soon. ABC is negotiating to expand its offerings beyond Desperate Housewives, Lost, and Night Stalker. Other networks may show interest, too, now that Apple can show viewers are willing to pay for downloadable programming.

The iTMS is available for Mac and Windows personal computers and works exclusively with Apple’s line of iPod digital media devices. iTMS now operates in 21 countries. In the U.S., the service features more than two million songs, and more than 11,000 audiobooks.





































































































May 10, 2005


























iTunes Music Store Key Dates
April 28, 2003 Apple Launches iTunes Music Store
May 6, 2003 One million songs sold on iTMS
May 14, 2003 Two million songs sold on iTMS
June 23, 2003 Five million songs sold on iTMS
September 8, 2003 Ten million songs sold on iTMS
October 16, 2003 Apple & Pepsi launch giveaway of 100 million free songs
October 20, 2003 One million copies of iTunes for Windows downloaded in less than four days
November 6, 2003 1.5 million songs sold on iTMS in one week
December 15, 2003 25 million songs sold on iTMS
March 15, 2004 50 million songs sold on iTMS
April 28, 2004 Over 70 million songs sold on iTMS
May 5, 2004 3.3 million songs sold on iTMS in one week
June 15, 2004 Apple launches iTMS in UK, France & Germany
June 23, 2004 iTMS in Europe sells 800,000 songs in first week
July 12, 2004 100 million songs sold on iTMS
August 10, 2004 iTMS catalog tops one million songs
October 14, 2004 150 million songs sold on iTMS
October 26, 2004 Apple launches iTMS in Austria, Belgium, Finland, Greece, Italy, Luxembourg, Netherlands, Portugal and Spain
November 30, 2004 Apple launches iTMS in Canada
December 16, 2004 200 million songs sold on iTMS
January 6, 2005 Apple launches iTMS in Ireland
January 24, 2005 250 million songs sold on iTMS
March 2, 2005 300 million songs sold on iTMS
April 13, 2005 350 million songs sold on iTMS
Apple launches iTMS in Denmark, Norway, Sweden & Switzerland
May 10, 2005 400 million songs sold on iTMS
July 17, 2005 500 million songs sold on iTMS
August 4, 2005 Apple launches iTMS in Japan
August 8, 2005 1 million songs sold on iTMS Japan in first four days
October 19, 2005 Apple launches iTMS in Australia
October 21, 2005 1 million videos sold on iTMS in less than 20 days

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