Microsoft allowed their brand to be diminished, remained quiet for too long, then came out with ineffective, inconsistent ads according to Therese Poletti at MarketWatch on Thursday. Given the current economy, one way for Microsoft to save some money is to just kill the whole campaign.
In March, Microsoft hired a rebel but hot ad agency, Crispin Porter & Bogusky, in a reported US$300M ad campaign to counter the extremely successful “Get a Mac” ads from Apple.
“This agency had to create a major campaign for an arrogant client that is still mostly viewed in the computer industry as a monopolist bully, developing products with too many features — and thus too many bugs,” Ms. Poletti wrote.
The “Get a Mac ” ads were so successful that PC analysts believed that Microsoft needed to take their brand back, and they were certainly getting under Microsoftis skin.
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