Apple’s new iPad Pro models, launched in May 2024, appear to be a hit with consumers. The Pro models had a big share of the market in the June 2024 quarter, increasing from 38% to 43% compared to the same period last year. This growth has come at the expense of the iPad mini and iPad Air, which were also upgraded simultaneously.
In the June 2024 quarter, iPad Pros (both the 11-inch and 13-inch models) accounted for 43% of total iPad sales, an increase from 38% in the year-ago June 2023 quarter.
The report says that early adopters opted for the higher-end iPad Pros, a trend often seen with new Apple product launches. However, it’s still too early to determine the long-term impact of these new models on the overall iPad market.
Another notable trend is that while the new Pro models are gaining traction, the basic iPad remains a steady performer. Its competitive pricing could be the reason for its consistent sales, accounting for roughly one-third of the market in both 2023 and 2024.
I was amazed but not surprised to see the iPad Pros being the best-performing iPad, sales-wise and performance-wise. As the most expensive one and having all the flagship features, including the M4 chip, Apple’s ability to make it the most lucrative option only makes me applaud Apple’s marketing strategies.
Overall, the news is positive for Apple. The success of the iPad Pros indicates strong consumer interest, and the basic iPad’s consistent performance demonstrates its enduring value. However, the long-term effects of the new iPad launches on the iPad mini and Air remain to be seen.
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