Oingo Inc., the leader in
meaning-based technology, has launched AdSense, a new application
that delivers highly targeted advertisements online by analyzing the
meanings of a useris search terms. AdSense accurately matches
banner ads against the meanings of search words, effectively
quadrupling current market click-through rates.“The effectiveness of online advertising has been a point of debate
within marketing circles for quite some time,” Gil Elbaz, president,
Oingo, said. “With AdSense, weive been able to deliver significant,
measurable results. In addition to accurately targeted ads, weire
achieving click-through rates four times above the industry average.”
Online advertisement spending reached more than $4 billion in the
first half of 2000, according to PriceWaterhouseCoopers.AdSense caters to Internet portals, e-commerce sites, content
providers and search engines that seek to offer their customers the
best return on their Internet advertising investments.
Traditionally, a portal sells 30% of its search inventory as
targeted. By supplementing traditional keyword-based sales with
AdSense-enabled targeting, the portal can sell 90% of its inventory
as targeted to usersi search queries.The foundation of AdSense is Oingois proprietary meaning-based
technology, which is able to analyze the meanings behind search
terms. When a user enters a search query, AdSense is able to
understand its meaning and return the most relevant advertisement
category or banner ad. This capability is powered by the Oingo
Ontology, a comprehensive database of millions of words, concepts
and relationships.Features
- Language Options – AdSense can target search strings entered in
both English and Spanish. The application will soon be available in
Japanese, Korean, Chinese, and Portuguese.- Customization/Scalability – AdSense is an XML-based application
that is fully customizable to a companyis unique set of
advertisement categories or banner ads and can be integrated with
any existing ad serving systems.- Reliability/Speed – Oingois geographically load-balanced
Linux-based server farms have the ability to serve millions of
AdSense results per day and to produce results in under five
milliseconds.
Pricing for AdSense is dependent upon the number of ads served. You can find more information at the Oingo web site.