Piper Jaffray Finds Macworld Announcements "Underwhelming, As Expected"

Mr. Munster also said that Apple’s move to a DRM-free iTunes catalog by the end of the current quarter will have a “slight positive impact” on iPod sales. He believes that DRM restrictions on iTunes music downloads had been a “significant barrier” to many music customers.

As for the keynote, the firm said it believed the lack of what it called any significant updates was reason Apple CEO Steve Jobs did not deliver the keynote, instead having Apple VP Phil Schiller do the honors.

“If Phil Schiller had made a significant announcement,” Mr. Munster wrote, “we would have seen that as a sign of a changing-of-the-guard, but that was not the case. In other words, Steve Jobs remains the primary spokesperson for the company and we expect him to continue to appear at special events for all major product announcements. More importantly, this is another sign that Steve Jobs remains the active leader of the company, in our opinion.”

Though shares in Apple traded higher during the keynote itself, they gave ground afterwards. AAPL ended the day at US$93.02, down $1.56 (-1.65%). * The lack of significant announcements adds clarity to Steve Jobs’

*In the interest of full disclosure, the author holds a small share in AAPL stock that was not an influence in the creation of this article.  

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.