The following is the introduction Mr. Marquardt wrote on his own site.
In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first “up-close” experience with a Macintosh — detailing the radical features of this new computer. The Macintosh was obviously evolving during the production of this insert as applications, icons and even hardware change from one photo to the next (and are often different from what actually made it to the shipping product). Also, in stark contrast to more recent advertising, this brochure actually makes direct comparisons to the competition with ample text to go along with the pictures.
In addition to the full-page scans of the brochure below, youill also find larger detail images of certain areas — screenshots, people and hardware that benefit from a closer look.
Enjoy!
Here you go. You can click on each of the thumbnails for a larger version of the image. Most of these images are 800 x 1075, or variations on that theme. There are a LOT of them, so have fun!
 Intro Page |