TikTok users in the U.S. can now make purchases from Walmart directly in the short-video app. This will happen during livestream events hosted by popular creators.
Shop at Walmart… in TikTok
In a blog post, Walmart’s Chief Marketing office William White explained:
During a Walmart livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app’s most popular creators without ever having to leave the platform. We’re excited that we have the opportunity to be at the forefront of this innovation in a shoppable livestream – a first on TikTok in the U.S. It gives us a new way to engage with users and reach potential new customers, while bringing our own brand of fun – with the help of fashion-loving TikTok creators – to the platform.
Brands involved include Champion, Jordache, Kendall + Kylie, Free Assembly, Scoop, and Sofia Jeans. The first such event, holiday themed – of course, will take place on Friday, December 18, 2020.