Robert Williams, contributing editor at MediaPost, noticed his ear prick-up at the sound of an advert for Apple News+. However, he suggests that the service might need to offer a little more to back up the increased promotion.

Apple’s promotional activity for Apple News+ is another sign of how the company plans to promote the service. The company is said to be working on content bundles that offer savings when customers combine services such as Apple Music and Apple TV+ with offerings like its Apple Arcade gaming platform… I’d also like to see more dynamic content in Apple News+ aside from static magazine pages. A handful of titles have added video covers and links to shopping websites. There is also a possibility to develop a wider range of interactive features for the service.

Microsoft has announced new tools to help combat deepfakes, reported Computing. The idea is to combat content such as video, audio, or photographs that are edited to make it look like someone has done or said something that they, in fact, never did.

According to the company, its first tool – dubbed ‘Video Authenticator’ – can analyse an image or video clip to determine whether it has been edited using AI. The tool will then provide a confidence score, indicating the chance that the media has been manipulated. In the case of a video, the tool shows a confidence score in real-time on each frame as the video plays… According to Microsoft, its new tool works by ‘detecting the blending boundary of the deepfake and subtle fading or greyscale elements that might not be detectable by the human eye.’ The company said that its video authenticator tool was created using a public dataset from Face Forensic++, and has been tested on the DeepFake Detection Challenge Dataset.

Bytedance, the parent company of TikTok, is reconsidering its options for sale the video sharing app. Bloomberg News had details of the latest twist.

After China signaled it will get involved in any deal’s approval, ByteDance founder Zhang Yiming is reconsidering his options and weighing the implications of Beijing’s involvement, according to people familiar with the matter. The company’s regulatory team and deal negotiators are huddling to discuss whether it’s still possible to craft a sale that can win approval from both governments, an acquirer, venture investors and ByteDance itself, said one of the people, asking not to be named because the matter is private. Microsoft Corp. and Oracle Corp. have been deep in negotiations to buy TikTok U.S., submitting proposals while seeking reassurances from Washington that the Trump administration would bless their purchases. Microsoft is working on its bid with Walmart Inc., while Oracle has won support from venture backers such as Sequoia Capital.

Following his untimely passing this weekend, actor Chadwick Boseman’s films are dominating the charts on Apple and Amazon, CNN reported.

“42,” where Boseman plays baseball legend Jackie Robinson, is currently No. 3 on Apple’s iTunes chart. Marvel Studios’ “Black Panther” comes in right after at No. 4. “Marshall,” a biographical film which has Boseman take on the role of former Supreme Court Justice Thurgood Marshall is No. 7 and “21 Bridges,” an action film starring Boseman, is just outside the top ten at No. 12. “21 Bridges” and “Black Panther” are also big sellers over on Amazon (AMZN). The films stand at No. 1 and No. 3 on the site’s Blu-Ray bestsellers, respectively. For Amazon’s digital video chart, “Black Panther” sits at No. 6.