All Instagram users can now access their DMs on the web, The Verge reported. The function had previously only been able to a few users.

Instagram has been testing web DMs with a small group of users since January, and the experience isn’t changing with the wider rollout. Since that test started, Instagram has made small updates to more closely mimic DMs on the app, like including the emoji keyboard and adding a gallery view to photos and videos. Web DMs are especially convenient for people who use Instagram all the time, like reporters, influencers, and social media managers. It’s the easiest way to communicate privately on the platform, especially if someone is trying to respond to possibly hundreds of messages a day. Even for non-power users, typing on a laptop keyboard is easier than typing on their phone screen, so they might be more incentivized to chat over Instagram DM if they can access their inbox through a browser

There are a host of Apple TV+ shows now available for free, 9to5Mac reported. There is some good content available in the offer, but it is noticeable that The Morning Show, the service’s flagship offering, has not been included.

Rather than give unlimited access to the full Apple TV+ collection, Apple has made a handful of series temporarily free. This means anyone can stream Little America, Servant, For All Mankind, Dickinson, Snoopy in Space, Helpsters, Ghostwriter and The Elephant Queen. Apple is also promoting the current Apple TV Channels offers alongside the Apple TV+ freebies. By making a select subset of the Apple TV+ catalog available for free, Apple is presumably hoping to shine a light on some of its less popular shows.

Disney+ has hit the 50 million subscriber mark in just five months, The Guardian reports. While this figure is impressive, it has been boosted not only by lockdowns around the world but by a number of offers from telecoms firms.

Disney+, which launched in the UK and most major western European markets last month, with hits including the Star Wars live action spin-off The Mandalorian, has signed up 50m subscribers just five months after launch. It took its rival, Netflix, which has more than 160 million subscribers, seven years to reach the same milestone after moving from DVD rental by post to streaming in 2007. Disney, which launched in Europe with lower streaming speeds to help ease the burden on broadband networks as millions are confined to their homes, last reported subscriber numbers on 3 February. At that time, just as the coronavirus started its rapid spread in China and beyond, Disney+ had 28.6 million subscribers.

Last week, Apple quietly allowed Amazon Prime Video to start offering in-app purchases in a seeming loosening of App Store restrictions. It’s a fascinating move, one that Ben Thompson provides in-depth analysis of on Stratechery.

Both [Apple and Amazon], given their desire to be a platform for over-the-top services, are on the same side when it comes to a potential Netflix-dominated future: neither want it to happen. Netflix dominating means that shows are sold directly to Netflix; channels are pointless. Apple and Amazon both, though, want channels to exist, if only so that they can sell subscriptions to them.