In a new ad, which I spotted on UK TV earlier today, Apple shows off how resilient the iPhone 11 Pro is. It shows the device being subjected to all sorts of things, including a wedding cake, and surviving. Naturally, it’s all done in typical Apple style.
Articles by Charlotte Henry
iPhone 11 Pro Has 25% Larger Battery Than 2018 Models
The iPhone 11 Pro Max has a 25% larger battery than last year’s models according to filings submitted to the Chinese regulator.
Steam Gets Long-Awaited Library Overhaul
Steam’s library view got an upgrade in the latest public Beta. Eurogramer looked at what’s new.
Once you’ve opted in to the beta (which merely requires selecting the appropriate drop-down option from Steam’s settings menu), the first thing you’ll likely notice is your new library’s aesthetic overhaul. That immediately comes into play on the new library landing page, which offers a snapshot of recently played titles, as well as recent activity for select games in your collection – seemingly pulled from developer-created news posts. There’s also an overview of recent friend activity, and the ability to display games organised into user-created collections. Steam’s library update (which, incidentally, isn’t reflected across its Big Picture mode at present) also brings with it new-look pages for individual games. Select a title in your library at random, and you’ll be presented with a broad selection of information pertaining to that game, now organised in a manner which doesn’t appear to have tumbled out of the 90s.
EU Tax Bill 'Defies Reality and Common Sense,' Says Apple
Apple hit back at the $14 billion tax people being imposed on it by the EU, saying it defies reality and common sense.”
Apple Awards iPhone Supplier Corning Additional $250 Million from Advanced Manufacturing Fund
Apple awarded $250 million from its Advanced Manufacturing Fund to Corning, provider of precision glass for iPhone, Apple Watch and iPad.
Amazon Tweaked Algorithm to Push Its Own Products
Amazon changed the way its search algorithm works. According to an exclusive report by the Wall Street Journal, the company will now boost products that are more profitable for the online retailer.
Amazon optimized the secret algorithm that ranks listings so that instead of showing customers mainly the most-relevant and best-selling listings when they search—as it had for more than a decade—the site also gives a boost to items that are more profitable for the company. The adjustment, which the world’s biggest online retailer hasn’t publicized, followed a years long battle between executives who run Amazon’s retail businesses in Seattle and the company’s search team, dubbed A9, in Palo Alto, Calif., which opposed the move, the people said. Any tweak to Amazon’s search system has broad implications because the giant’s rankings can make or break a product. The site’s search bar is the most common way for U.S. shoppers to find items online, and most purchases stem from the first page of search results, according to marketing analytics firm Jumpshot.
NBC Universal Launches 'Peacock' Streaming Service Featuring Battlestar Galactica, Parks & Rec, Saved by the Bell
NBC Universal announced more details of its streaming service, Peacock, which will arrive in April 2020 boasting a vault of popular content.
Why Apple's EU Tax Case Matters
Apple’s appeal against the EU’s demand for €13 billion in taxes allegedly owed from its Irish business will be heard in the coming days. The Irish Times had a really good explainer on Friday explaining why the case is so important.
Apple has always insisted that it is absolutely not true that it did not pay all the taxes due. Apple says it is committed to respecting all tax laws as they stand, and that it pays huge amounts of tax on its profits – some $37 billion to the US treasury alone in respect of its international operations. It is now, the company boasts, the world’s and Ireland’s largest taxpayer. And the 6,000 workers it employs in Ireland pay a huge part of the State’s income tax, it notes
How Apple Arcade Became Tempting For a Hardcore Android User
Apple and Google are soon to expand their rivalry into the realm of gaming services. Apple Arcade and Google Stadia are both compelling products. However, Apple Arcade seems to be getting interest from some unlikely people. On CNet, hardcore Android user Shelby Brown explained why she is paying attention to Apple’s offering.
Stadia still feels like it’s aimed solely at console gamers. On Twitter, Stadia business development manager Ray Bautista touted that the service offers 4K gameplay, no patches, no updates, no installs, no downloads and no console. But, the average person, a casual gamer or a family looking for a game to play on a Friday night probably isn’t too concerned about frames per second. While Stadia still has games to add, Apple Arcade has established itself as a lifestyle gaming service from day one.
Aggressive iPhone Pricing Might Not Be Enough
A number of Apple products got aggressive new price points at the “By Innovation Only” event. At Wired, Daphne Leprince-Ringuet wonders if it will be enough.
For a company that is famous for premium pricing, Apple’s sudden shift to more affordable devices (even if it is its older line-up) comes as a surprise. A look at its sales performance last year might explain the change of heart: in 2018, Apple’s best-selling device was the $649 iPhone XR, meaning that its entry-level device out-performed the more advanced XS and XS Max. In other words, phone buyers are unwilling to shell out the extra dosh to get their hands on Apple’s best smartphones. Last year in China, the tech giant even cut prices for some of its iPhones, iPads, Macs and AirPods by nearly six per cent – partly in response to “lower than anticipated” iPhone sales in the country… By cutting its prices on phones and watches, therefore, Apple is hoping to supplement its iOS customer base and lure in new customers who might purchase other services within its ecosystem.
'Carpool Karaoke' Wins Creative Arts Emmy
Apple’s Carpool Karaoke emerged victorious at the Creative Arts Emmy awards Sunday, AppleInsider reported. It was named Short Form Variety Series at the ceremony which was held, somewhat ironically, at the Microsoft Theater.
The streaming show is a long-form version of the popular segment from CBS’ “The Late Late Show with James Corden,” with the talk show host praising both his show and the spinoff. “We just want to be a place people go to have a really nice time before, or let’s be honest, while they fall asleep,” Corden told Variety. The Creative Arts Emmy Awards honor outstanding artistic and technical achievement in various TV and program genres. While the Primetime Emmy Awards are better known and are the main awards, the Creative Arts version recognizes other elements of show production and types of content not served under the Primetime accolades.
Apple Shows Off iPhone 11 Pro Cameras' Cinematic Qualities
At the ‘By Innovation Only’ event Apple unveiled the iPhone 11 Pro. It was particularly keen to show of the device’s high-end camera. On Saturday, it published a video show cinematic tests using the 4k, triple-camera system. The results are stunning.
Apple's Overton AI Tool Helps Process 'Billions of Queries'
Apple developed a tool called Overton “to support engineers in building, monitoring, and improving production machine learning systems.”
'The Morning Show' on Apple TV+ is 'Must-Watch' TV
Forthcoming Apple TV+ show ‘The Morning Show’ is a “must-watch”, according to the fall preview edition of Entertainment Weekly.
Disney CEO Bob Iger Quits Apple Board
Disney CEO Bob Iger has resigned from Apple’s board of directors as the two firms prepare to launch rival video streaming services.
Facebook VP Calls for 'Honest Debate' About Social Media Regulation
Sir Nick Clegg called for “a more honest debate” about social media, but accepted some of the criticisms levelled at Facebook.
iPhone 11 Pro Triggering Small Hole Phobia
There was much excitement at the new iPhone 11 Pro’s triple-lens camera array. However, it also caused problems for some people, BBC News reported.
Hundreds of smartphone users now claim the new design has triggered their “trypophobia”, an aversion to the sight of clusters of small holes. Trypophobia” was first coined in 2005 in online forum Reddit and it has since become widely talked about on social media. American Horror Story actress Sarah Paulson and model Kendall Jenner are among those who say they have the condition. Vision scientist Dr Geoff Cole, at the University of Essex, was part of the first full scientific study of trypophobia, working with his colleague, Prof Arnold Wilkins.
Lawmakers Demand Documents From Tim Cook and Other Apple Execs
Lawmakers on the House Judiciary Committee demanded emails and executive communications from major tech firms, including Apple.
Netflix should worry about Apple TV+
None of Apple TV+ contented revealed so far looks particularly revolutionary. However, argues Oliva Ovenden at Esquire, Netflix should still be worried.
As Apple will know from watching its soon-to-be competitors win awards for their success stories, having one tentpole series can be enough for users to stay. Both Hulu and Amazon Prime Video have earned multiple Emmy Awards for The Handmaid’s Tale and The Marvellous Mrs Maisel respectively, off-setting series which have been received less favourably. Apple TV+ only need one huge hit to make people’s Netflix subscription feel less worthwhile, and they’ve got enough money to keep trying until they get one. Getting in on the streaming game is a shrewd move given how many of Apple’s customers are currently watching Hulu, Netflix and Amazon Prime on Apple’s phones, laptops and tablets.
Preorder iPhone 11 in UK from 1:00 PM Local Time
The iPhone 11 and iPhone 11 Pro will be available to preorder in the UK from 1:00 pm BST, the same time preorders go live in the U.S.
Uber Pushes Back Against New California Contractor Law
Uber pushed back against a new employment law in California, Wired reported. The law was designed with ride-hailing apps in mind, trying to get them classify drivers as employees not contractors.
The company’s argument rests on a premise that’s been a cornerstone since its early days: that Uber is a technology company, not a transportation one. The California law, called Assembly Bill 5, reaffirms a 2018 California Supreme Court decision that established a three-part test to separate independent contractors from employees, who are eligible for minimum wage, health care benefits, workers’ compensation, and other protections. A worker is only an independent contractor if she is not under the control or direction of the company while she’s working; if her work is “outside the usual course” of the company’s business; and if she is “customarily engaged” in the same kind of work that she does for the company. This three-part test is already in limited use in Massachusetts and New York.
Netflix Could be Overtaken by Apple TV, But Just For a Year
A free subscription with a new device means that Apple TV+ could overtake Netflix for a year, but it still faces a tough challenge.
Apple Becomes Trillion-Dollar Firm Once Again
Apple became a trillion-dollar company again after it disclosed details of the iPhone 11 and iPhone 11 Pro, and aggressive services pricing.
Apple TV+ Will Cost Just $1.40 in India
Apple TV+ will cost just $1.40 in India, with the promise of “thousands” of movies to rent and buy, alongside original content.