No matter how many times Mark Zuckerberg or other CEOs say sorry, corporations will continue to screw us over until someone steps in.
The result is that even if their leaders earnestly wanted to impart meaningful change to provide restitution for their wrongs, their hands are tied by entrenched business models and the short-term focus of the quarterly earnings cycle. They apologize and go right back to problematic behavior.
It’s not just Facebook though, this is every company that puts money over users (so all of them?) Whether you like regulation or not, I think both sides can agree that nothing can be done without outside influence. Like I said in a previous link, criminals don’t voluntarily turn themselves in.