Apple Music 1 Shows Writing on The Wall For Beats Brand

Speculation has been rife for a while that Apple would retire the Beats branding at some point in the near future. There was certainly a step in that direction on Tuesday with the rebrand to Apple Music radio, notes Brian M. Wolfe on iMore.

As the shift from Beats 1 to Apple Music 1 shows, any current Beats product name change would be seamless and probably won’t come until new models arrive, perhaps as early as this fall. Some name changes would be easier to make than others, however. The BeatsX, urBeats3, and Beat EP are probably history, while the Powerbeats and Powerbeats Pro could live on with “Apple” in each product’s name. Something tells me the Solo Pro, Beats Solo 3 Wireless, and Beats Studio 3 Wireless will all ditch “Solo,” and rebrand with “AirPods” in the name. Finally, the Beats Pill+ is likely to morph into a lower-priced HomePod. We should find out whether Apple retires the Beats name entirely soon enough, as the company is expected to begin announcing new products starting next month and into October.

How Apple Watch Could Work on Android

Could the Apple Watch work with Android devices? Should it? As Rene Ritchie noted at iMore, it’s not something Steve Jobs wanted, but current Apple execs have explored the possibility.

Right now, the Apple Watch adds to the value of the iPhone, but in a different way. I mean, the iPhone makes almost all the profit in mobile already. Almost all profits everywhere. As markets mature, like the iPhone market has — like the phone market in general has — though, and you don’t have more customers buying, you add accessories and services so customers buy more. Apple spent a decade building up the iPhone so that they could spend the next decade using the iPhone as a platform to build up everything else, from Apple Watch to AirPods to Apple Music to TV+. But the question remains, would Apple Watch make even more money for Apple if it wasn’t dependent on the iPhone? If, like AirPods and Apple Music, and even TV+ to some extent, it could also work with everything, or just many things else? Like Android. And iPad.

Leaks Claim AirTags Will Have Speakers, Activation Lock, Work With Non-U1 Devices

A report today claims that Apple’s rumored AirTags product will have speakers and will work with devices that don’t have the U1 chip. They will also require activation lock as a security measure.

Alongside the speaker, Fudge also says that the AirTags will come with an accelerometer, which detects motion. Fudge does not elaborate on this, so we don’t know entirely what it is for.

The most recent thing Fudge announced was that the AirTags may come in multiple different colours, which could be really cool. However, if AirTags are anything like AirPods, colours might not ever arrive.

I’m glad to know that they won’t require a U1 chip. It’s a “claim” by this leaker but if Apple required a chip for the tags to work, this would lock out a significant portion of its user base, so that part seems likely to me.

Native Union Releases Drop XL Watch Edition Charger

Native Union today announced the release of its newest product, the Drop XL Watch Edition. It’s a wireless charging pad for your Apple Watch, iPhone, and AirPods, and they can all be charged at the same time. The charging puck for the Apple Watch is detachable, so you can free up the device for an additional USB-A port if needed. The design looks a lot like Apple’s failed AirPower product, and it’s covered in a slate-colored fabric. It comes with AC Power Adapter and a 6.5ft / 2m USB-C to USB-A braided cable. You can order one today for US$149.99.

Analysts React to Apple's Latest Results

Wall Street analysts were, as ever, quick to react as Apple revealed its latest round of results on Wednesday. Many of them focused on the growth in wearables. AppleInsider insider has a nice roundup of what many of the big names had to say.

Cowen and Company: Reiterating its “Outperform” rating on the stock the iPhone business is performing “better than market expectations in the near term.” The iPhone 11 product family “is being received well by consumers and this could drive a re-rating in shares,” the firm suggests, “especially as a potential low-cost SE2 in C1H20 and a 5G iPhone by C4Q20 could be additional catalysts in the coming year.” Rosenblatt Securities: The 1.58% year-on-year revenue increase is “mainly driven by the wearable segment” and primarily from AirPods, Rosenblatt claims, though this is of limited use to the company as it “does not bring much upside to iOS services” at all. “We believe the lack of upside to services from wearables is why the Street gives low multiples to wearable companies.”

Aggressive iPhone Pricing Might Not Be Enough

A number of Apple products got aggressive new price points at the “By Innovation Only” event. At Wired, Daphne Leprince-Ringuet wonders if it will be enough.

For a company that is famous for premium pricing, Apple’s sudden shift to more affordable devices (even if it is its older line-up) comes as a surprise. A look at its sales performance last year might explain the change of heart: in 2018, Apple’s best-selling device was the $649 iPhone XR, meaning that its entry-level device out-performed the more advanced XS and XS Max. In other words, phone buyers are unwilling to shell out the extra dosh to get their hands on Apple’s best smartphones. Last year in China, the tech giant even cut prices for some of its iPhones, iPads, Macs and AirPods by nearly six per cent – partly in response to “lower than anticipated” iPhone sales in the country… By cutting its prices on phones and watches, therefore, Apple is hoping to supplement its iOS customer base and lure in new customers who might purchase other services within its ecosystem.

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