Bacardo Announces Pocket Watch Accessory for New Apple Watches

Bucardo is introducing a Kickstarter campaign for its pocket watch accessory. This latest product works with Apple Watch Series 4, 5, 6, and Apple Watch SE. The accessory allows you to wear your Apple Watch as a classic pocket watch. Simply remove your bands and slide the pocket watch accessory into the band slots of your Apple Watch. The company worked with talented jewelry designers and engineers to create an accessory that pays attention to all the fine details, highlighting the form of the Apple Watch while creating a unique wearable experience. Right now the base reward is US$95.

Google’s Privacy Moves to Face U.S. Antitrust Scrutiny

Apple has been the subject of a plethora of antitrust investigations in recent times. According to Reuters, recent privacy changes from Google, which would see its Chrome browsers ban some cookies, have caught the attention of the U.S. Justice Department too.

Investigators are asking whether Google is using Chrome, which has 60% global market share, to reduce competition by preventing rival ad companies from tracking users through cookies while leaving loopholes for it to gather data with cookies, analytics tools and other sources, the sources added. The latest conversations, which have not been previously reported, are a sign that officials are tracking Google’s projects in the global online ad market where it and No. 2 Facebook Inc control about 54% of revenue.

Starting April 15, TikTok Won’t Let You Opt Out of Personalized Ads

Starting April 15, TikTok will make personalized ads mandatory whether you want them or not.

TikTok says it is “committed” to respecting the privacy of its users, according to a TikTok spokesperson. “We will continue to be transparent about our data privacy practices and help users understand their privacy choices on our Safety Center.”

People will still be able to control whether TikTok personalizes ads based on data pulled from other apps and websites.

Committed to respecting the privacy of its users. Eye roll.

Why Does Apple Keep Making Pricey Niche Products Like The HomePod?

We recently learned that that the HomePod is to be discontinued, with Apple turning its focus to the mini instead. Luke Dormehl at Cult of Mac made a compelling argument for why it demonstrates that the company should stop producing pricey, niche, products.

You can read the HomePod debacle as an admission of failure regarding Apple’s framing of the device as a smart speaker rather than high-end audio gear. But it’s more than that. It’s an illustration of Apple’s faltering strategy of creating premium products for niche corners of the market… What else that Apple currently manufactures falls into this same category of being far more expensive than its competition? If I was toiling away on the AirPods Max, I’d probably be nervous. Apple’s pricey over-the-ear headphones, which debuted at the end of last year, sell for $550. Again, Apple hasn’t broken out sales figures, but suppliers working on the AirPods Max reportedly view it as a niche product.

Tim Cook to Appear at China Development Forum 2021

Apple CEO is set to appear at the 2021 China Development Forum, Global Times reported. Other top tech execs such as Tesla’s Elon Musk and Cisco’s Chuck Robbins will also attend.

Oliver Zipse, chairman of the board of management of BMW AG, will co-chair this year’s CDF, a gathering of executives of 100-plus foreign firms including Apple CEO Tim Cook, Tesla CEO Elon Musk, HSBC Chief Executive Noel Quinn, Chuck Robbins, chairman and CEO of Cisco, Ray Dalio, founder and chairman of hedge fund Bridgewater Associates and Jakob Stausholm, CEO of Rio Tinto Group, according to a posting on the CDF’s official WeChat account on Monday.The event, held annually since 2000, will offer both in-person and online components at the Diaoyutai State Guesthouse in Beijing from Saturday through Monday under the theme of “China on a New Journey Toward Modernization.”

Huawei Wants 5G Royalties from Apple and Samsung

Huawei is set to start asking the likes of Apple and Samsung 5G patent royalties, executives have said. The Chinese firm did though confirm that it is will to negotiate flexibly, with different rates for different 5G products,  Bloomberg News reported.

The owner of the world’s largest portfolio of 5G patents will negotiate rates and potential cross-licensing with the iPhone maker and Samsung Electronics Co., Chief Legal Officer Song Liuping said. It aims to get paid despite U.S. efforts to block its network gear and shut it out of the supply chain, but promised to charge lower rates than rivals like Qualcomm Inc., Ericsson AB and Nokia Oyj. Huawei should rake in about $1.2 billion to $1.3 billion in patent and licensing fees between 2019 and 2021, executives said without specifying which of those stemmed from 5G. It’s capping per-phone royalties at $2.50, according to Jason Ding, head of Huawei’s intellectual property department. China’s largest technology company by revenue wants a seat at the table with tech giants vying to define the rapidly evolving field of connected cars, smart homes and robotic surgery.

UK Uber Drivers Now Receive National Living Wage

Uber drivers in the UK now receive the National Living Wage of £8.72 (US$12.18) per hour, following a recent case in the country. BBC News has a good breakdown of what the change means for the ride hailing service, how we got here, and what it might mean for the company more broadly.

The ride-hailing giant said drivers would earn at least the National Living Wage, or £8.72 an hour, in a move that could shake up the wider gig economy. It comes a month after it lost a legal battle in the UK over drivers’ status. Uber said it was “turning the page” on workers’ rights, but some said it had not gone far enough. Analysts also warned the company had increased prices in California after a similar ruling and was likely to do the same in the UK.

How Caria App Helps Women And Debunks Menopause Myths

During International Women’s History Month, Apple continues to shed a light on female-focussed products and female-founded firms. On Wednesday, it highlighted Caria, an app that helps myth bust the menopause for women. Co-founders Arfa Rehman and Scott Gorman attended Apple’s Entrepreneur Camp in 2019. This allowed them to collaborated in person for the first time with a key engeineer. “As a design-centric healthcare company, developing on the Apple platform and leveraging the capabilities of iOS have made meeting our priority for user privacy and security while delivering a stellar user experience easier,” Ms. Rehman, the company’s CEO, explained. She also went on to dispell some myths about menopause.

Justin Long is Now ‘PC Guy’ in New Intel Ads Mocking Macs

Apple fans are familiar with the ad campaign in the mid-2000s. Justin Long was Mac Guy and John Hodgman was PC Guy, and they compared the different platforms. In a series of new ads from Intel, Justin Long is now PC Guy, mocking Apple’s Macs as Intel is surely still reeling from the announcement of the M1 chip. There are five ads in total of the “Justin Gets Real” campaign: 2-in-1 Flexibility, PC Gaming, Having Choices, Touch Screens, and 3 Monitors.

Wikipedia Wants Big Tech to Pay for its Content

Tech giants use Wikipedia to power their assistants, like Siri and Alexa. But they don’t pay the non-profit. Now, Wikimedia Enterprise wants to change that.

The Foundation says it doesn’t expect Enterprise ever to become the primary source of funding for the foundation’s roughly $100 million budget. User donations, supplemented by grants, should still carry most of the load, Seitz-Gruwell says, but having a reliable additional revenue stream from companies would offer stability for the foundation, particularly as it embarks on an ambitious agenda for the year 2030 to reach more parts of the world and more communities with “free knowledge.”