TMO Background Mode: Former Apple Sr. Director of Product Marketing Michael Gartenberg

Michael Gartenberg is currently the analyst in residence for iMore.com. However, before that, he spent three years as Apple’s Senior Director of Product Marketing, reporting directly to SVP Phil Schiller. Michael tells the story about how he got his gig with Apple. After years of working at various tech industry research firms, he was always on the periphery of Apple and working with Apple executives, especially Greg “Joz” Joswiak and Phil Schiller. Then, one day in 2013, he got phone call from Joz, and it didn’t sound like it was going to be a schmooze session. Michael was alarmed. What could he have done wrong? But Joz wanted to invite Michael to Cupertino for an interview. Listen as Michael tells me how he got hired and what he did at Apple for three years.