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In Update to Privacy Policy, Twitter Gives More Data to Advertisers

Andrew Orr ·

Twitter updated its privacy policy on Monday to reflect that more of your data will be shared with advertisers.

To help us understand if these ads are effective, we share device-level data, like IP address, with our advertising partners. We don’t share things like your name, email, phone number, or Twitter username.

To help mobile app advertisers understand if the ads they run on Twitter are effective, Twitter shares some device-level data, like which ads your device may have seen or clicked on, with them. We don’t share your name, email, phone number, or Twitter username.

It doesn’t matter if they don’t share details like your phone number if it gets leaked anyway.

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Your Financial Transaction Data is the Holy Grail for Advertisers

Andrew Orr ·

Over the past decade, our financial transaction data has become one of the most sought-after data sets. Credit card processors like American Express, Mastercard, and Visa are at the center of it.

All of this is happening under a veil of secrecy. Credit card companies may acknowledge that they make money from analyzing transactions, but they are vague about what data they actually share […] Even Apple, which prohibits Goldman Sachs from using its card data for marketing purposes, couldn’t get the same concessions out of Mastercard, its card network.

Here’s a link to the study mentioned in the article, where MIT researchers successfully de-anonymized financial data that these companies claim had privacy protections.

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Facebook Removes ‘Pseudoscience’ Category for Targeted Ads

Andrew Orr ·

Facebook is no longer allowing advertisers to use pseudoscience as a category with which to target people.

The company eliminated the pseudoscience category from its “detailed targeting” list on Wednesday, the spokeswoman said by phone, after tech news site The Markup showed that it could advertise a post targeting people interested in pseudoscience.

The Markup demonstrated that Facebook was allowing such ads after saying it would police COVID-19 misinformation on its platform. More than 78 million Facebook users were interested in “pseudoscience,” it said, citing Facebook’s ad portal.

Good to see Facebook doing this. Now we just need YouTube to stop recommending conspiracy videos.

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Twitter Took Away Your Ability to Stop Sharing Data With Advertisers

Andrew Orr ·

Twitter had a feature that users could enable that stopped the company from sharing certain data with advertisers. That feature is now gone.

An option in Twitter’s privacy settings called “Share your data with Twitter’s business partners” used to let you disable sharing of this information. That setting still exists, but Twitter now says it has removed your control over “mobile app advertising measurements.” Disabling the setting can still prevent sharing of other information, such as your interests. Other Twitter privacy settings, like disabling web tracking, are still available. Twitter will not share your name, email address, phone number, or username.

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Should We Ban Targeted Advertising?

Andrew Orr ·

Gilad Edelman asks an important question at Wired: Why don’t we just ban targeted advertising?

The solution to our privacy problems, suggested Hansson, was actually quite simple. If companies couldn’t use our data to target ads, they would have no reason to gobble it up in the first place, and no opportunity to do mischief with it later. From that fact flowed a straightforward fix: “Ban the right of companies to use personal data for advertising targeting.”

Instead of, or in addition to, banning or restricting targeted advertising, I think we should go a step further and restrict data collection, which is what these companies use for these ads in the first place. When any startup without a track record can enter the business of collecting and selling our personal information, that’s a problem.

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Google: “We Don’t Sell Your Data, We Just Monetize It”

Andrew Orr ·

One way to avoid the California Consumer Privacy Act is to claim that you don’t sell data. This is what Google has seemingly done.

Google monetizes what it observes about people in two major ways: It uses data to build individual profiles with demographics and interests, then lets advertisers target groups of people based on those traits. It shares data with advertisers directly and asks them to bid on individual ads.

As I tweeted yesterday, there is no difference between selling “access” to data and selling data “directly.” In both scenarios, people are products for advertisers. Although I’m sure lawsuits have been won and lost on lesser technicalities.

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When You Download Facebook Data, it Doesn’t Show Everything

Andrew Orr ·

Facebook isn’t being completely truthful about the data available in its “Download Your Information” feature. Some information is left out.

Privacy International recently tested the feature to download all ‘Ads and Business’ related information (You can accessed it by Clicking on Settings > Your Facebook Information > Download Your Information). This is meant to tell users which advertisers have been targeting them with ads and under which circumstances. We found that information provided is less than accurate. To put it simply, this tool is not what Facebook claims. The list of advertisers is incomplete and changes over time.

As Privacy International points out, this is in violation of GDPR because Facebook doesn’t let you see all of the advertisers that have your data.

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Apple Leverages iOS for Advertising You Can’t Block

Andrew Orr ·

Tumblr software engineer Steve Streza makes the case that iOS is adware for all of Apple’s services.

iOS 13 has an abundance of ads from Apple marketing Apple services, from the moment you set it up and all throughout the experience. These ads cannot be hidden through the iOS content blocker extension system. Some can be dismissed or hidden, but most cannot, and are purposefully designed into core apps like Music and the App Store. There’s a term to describe software that has lots of unremovable ads: adware, which what iOS has sadly become.

This particularly annoys me with Apple News, where roughly half the space is dedicated to showing me News+ content, even though I don’t subscribe. On iOS you can swipe to “See Less Often” but you can’t do this on iPad.

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Location is One of The Big Factors in Advertising

Andrew Orr ·

Jennifer Jolly wrote an article wondering if Siri was spying on her because she began to see ads in Spanish after her husband began speaking Spanish at home, within “earshot” of her iPad. The answer is, of course, no. In her buried lede she tells us that she had just moved to a predominantly Spanish-speaking part of Oakland California. It seems reasonable to me that you would see Spanish ads in a Spanish area. Although I’m sure the device’s language is a factor. We did have news last year that contractors listened to some snippets of Siri recordings, but that was to improve the service and not sell ads. Meanwhile, if you turn on Limit Ad Tracking in Settings, your advertising identifier is zeroed. After that, location becomes one of the big factors in advertising.

And Apple says it engineers its devices to protect user privacy. When it comes to Siri, which is integrated in nearly every Apple device, the assistant is designed to activate only after the wake word (“Hey, Siri”) or a waking action is completed, Apple says.

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Facebook Deeply Committed to Keep Lying Political Ads

Andrew Orr ·

Facebook remains committed to keep lying political ads on its platform, saying that private companies shouldn’t make decisions about them.

Instead of banning such ads across the platform, Facebook has opted to introduce new tools for users to limit the way they interact with political ads. The company has expanded its Ad Library tool, an archive which shows all the political ads running on Facebook or Instagram, by adding information on approximately how many people ads reach.

Why would Facebook ban its source of income?

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Facebook is Fine With Political Lies But Bans Pro-Vaccination Ads

Andrew Orr ·

Facebook is happy to let politicians lie in advertisements on the platform, but it bans pro-vaccination ads that are rooted in science.

The study, published today in the journal Vaccine…found that a small group of “well-connected, powerful people” promoting broad anti-vaccination messages had successfully leveraged the platform’s targeted advertising service to reach select audiences…Meanwhile, those behind pro-vaccine messages well far less well funded and centralised, with their advertising often focusing on inoculating against specific conditions.

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Privacytools.io Delists Startpage Over System1

Andrew Orr ·

Privacytools.io delists Startpage from its list of privacy tools and services. Startpage had been taken over by Privacy One Group, which itself is owned by System1. System1 is a targeted advertising company with a business model that seemed—to many—to be in conflict with Startpage’s own privacy-centric model.

Because of the conflicting business model and the unusual way the company reacted, claiming to be fully transparent but being evasive at the same time, we have no choice but to de-list Startpage from our recommendations until it is fully transparent about its new ownership and data processing. Remaining questions include…

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If Your YouTube Account Isn’t ‘Commercially Viable’ Google Will Delete It

Andrew Orr ·

According to YouTube’s new terms of service, your YouTube account can be terminated if it isn’t commercially viable enough. The phrasing is broad enough that some people think this means Google will take action against people using adblockers.

YouTube may terminate your access, or your Google account’s access to all or part of the Service if YouTube believes, in its sole discretion, that provision of the Service to you is no longer commercially viable.

I’m personally not sure if that’s the case. You don’t need a Google account to watch YouTube, nor does Google need you to have an account for it to track you.

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Facebook Profits on Manipulating Us, an Insider Reveals

Andrew Orr ·

Writing for The Washington Post, Yaël Eisenstat writes about paid political advertising at Facebook and how the company profits off of manipulation.

The “culture of fear,” nasty political campaigns and amplified extreme voices are not new in American society. But the scale to which these platforms have fueled and exacerbated this by using our emotional biases to keep our eyeballs on their screens, to vacuum up our data and sell their targeting tools to advertisers, has tilted the playing field toward the most salacious and fanatical voices.

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Twitter Leapfrogs Over Facebook and Bans Political Ads

Andrew Orr ·

I’m actually impressed with Twitter’s move. A corporation is willingly giving up the money it would make from political ads (Although it’s easy for them since these ads were a “small fraction of Twitter’s revenue). Still, kudos.

[Twitter CEO Jack] Dorsey touched on the conflict between hosting paid political ads and trying to fight the spread of misinformation.

“For instance, it‘s not credible for us to say: ‘We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well…they can say whatever they want!'” Dorsey tweeted.

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Arguing That Platforms Can't Moderate Content is a Cop Out

Andrew Orr ·

Mike Masnick writes about Elizabeth Warren’s Facebook feud over its advertising policy that leaves room for fake information. He also says it’s “impossible” to moderate content at scale. I disagree. Facebook and the rest of Big Tech have billions of dollars. They absolutely can moderate content. They either choose not to, or put in place petty measures that don’t do anything. Perhaps the new motto for corporations should be, “If you can’t do it ethically, don’t do it at all.” Online platforms should follow the same/similar rules that broadcasters do.

And this is the point that lots of us have been trying to make regarding Facebook and content moderation. If you’re screaming about all the wrong choices you think it makes to leave stuff up, recognize that you’re also going to pretty pissed off when the company also decides to take stuff down that you think should be left up.

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Facebook Claims it can Protect Elections But Lets Politicians Lie

Andrew Orr ·

Facebook announced new features today that it claims can stop 2020 election interference. However, its advertising policy lets politicians lie and gladly pockets the money it gets from allowing it.

One new feature is called Facebook Protect. By hijacking accounts of political candidates or their campaign staff, bad actors can steal sensitive information, expose secrets, and spread disinformation. So to safeguard these vulnerable users, Facebook is launching a new program with extra security they can opt into.

Mark Zuckerberg on letting politicians lie in Facebook ads: “I don’t think people want to live in a world where you can only say things that tech companies decide are 100 percent true. And I think that those tensions are something we have to live with.”

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Oops! Twitter Accidentally Used Your Phone Number for Ads

Andrew Orr ·

Twitter admitted yesterday that it “unintentionally” used some email addresses and phone numbers for advertising purposes. These phone numbers were specifically used to keep your account safe with two-factor authentication.

We recently discovered that when you provided an email address or phone number for safety or security purposes (for example, two-factor authentication) this data may have inadvertently been used for advertising purposes, specifically in our Tailored Audiences and Partner Audiences advertising system.

This is exactly why SMS-based two-factor authentication needs to go away. SMS is inherently insecure, as the FBI recently noted. Funnily enough, I recently removed my phone number from Twitter, although it’s probably too late.

Cool Stuff Found

Earbuds Commercial Shot on iPhone 11 Pro Max

Andrew Orr ·

An ad for noise-cancelling earbuds from Koss Heaphones was shot on the iPhone 11 Pro Max by videographer Martin Moore.

Recently shot this Koss Headphones Commercial on an iPhone 11 Pro Max using FiLMiC Pro on FiLMiC Extreme 4K 24fps, Zhiyun Smooth 4 3-Axis Gimbal. Edited in FCPX and exported with Apple ProRes 422.

Mr. Moore is known for shooting commercials with iPhones. Last year he created several using the iPhone XS Max. It’s a great way to show off the video capabilities of Apple’s devices. You can check it out here.

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Safari 13 Just Killed uBlock Origin and Other Extensions

Andrew Orr ·

Safari 13 deprecates support for legacy extensions. Instead, you now how to download them through the Mac App Store. A GitHub user explained the uBlock Origin situation and recommends adblocking alternatives.

Get a content blocker. Not nearly as powerful as uBO, but the best option if you want to stay with Safari. Do not get the app called “uBlock”, this is unassociated with uBlockOrigin (read about the split here), and is simply a content blocker with a big negative feature of having acceptable ads built in

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