Third Generation AirPods Likely to be 'Unleashed' at Apple Event

As I, and many others, suspected, it seems we will finally get the third generation of AirPods at the ‘Unleashed’ event on Monday. Leaks from Chinese social media site Weibo, picked up by MacRumors, suggest the earbuds will have an updated design.

Now, as Apple has confirmed its likely last event of the year for this coming Monday, October 18, all the indications suggest that new ‌AirPods‌ will also be announced alongside redesigned MacBook Pros. Weibo leaker @PandaIsBald, which accurately reported the launch of the baseline ninth-generation iPad for Apple’s last event, has claimed that alongside “M1X” Macs, the third-generation ‌AirPods‌ with an updated design will also be announced…The refreshed ‌AirPods‌ are expected to take design cues from the ‌AirPods Pro‌ and leaked schematics and images but appear to confirm those design changes. However, what remains unclear is whether the new ‌AirPods‌ will feature silicone ear-tips, like the ‌AirPods Pro‌, or feature the same in-ear design as the first and second-generation ‌AirPods‌.

AirPods Market Share Dropped From 41 Percent to 29 Percent

Mashable‘s Alex Perry writes how AirPods revolutionized the wireless earbud space but is currently falling behind.

AirPods market share dropped from 41 percent at the end of 2019 to 29 percent at the end of 2020, according to research firm Counterpoint. That’s still a substantial lead over everyone else, but it does point to what happened in the more than two years since the last AirPods update: Other companies made cheaper and better entry-level wireless earbuds, and consumers took notice.

Photo by Lala Azizli on Unsplash

Ming Chi-Kuo: AirPods Pro Two Coming 2022

New AirPods Pro 2 will debut in 2022, according to a note from analyst Ming -Chi-Kuo seen by iMore. Indeed, he expects Apple’s earbuds to ship 100 million units overall that year.

Kuo says that while Apple’s AirPods business will “decline in the short term (2H21–1H22)” he expects that to be rectified by the second half of the year. Short term, however, lower than expected demand is thought to mean Apple will ship up to 75 million units which is 10 million down on the previous prediction. In terms of AirPods as a whole, Kuo says that he expects Apple to ship more than 100 million units in 2022, even if the new products don’t feature an “innovative experience.” Such an experience has been talked about before — previous reports have suggested some form of health tracking could be added to AirPods Pro specifically.

Apple Music Lossless Audio Doesn't Work on AirPods, Not Even Wired AirPods Max

It turns out that no AirPods will be able to play lossless audio when the feature arrives on Apple Music.  This includes the US$549 AirPods Max, even when they are using a wired connection, The Verge reported.

“Lossless audio is not supported on AirPods, any model,” an Apple spokesperson said by email. “AirPods Max wired listening mode accepts analog output sources only. AirPods Max currently does not support digital audio formats in wired mode.” It makes complete sense that the AirPods and AirPods Pro have no way of playing lossless audio. They’re totally wireless, and Apple supports the AAC codec over Bluetooth. AAC sounds plenty good, but it’s nowhere near the bit rate of CD-quality or high-resolution tracks. To do any better, Apple would need to come up with some new wireless codec — its own version of Sony’s LDAC, sort of — or make these things play music over Wi-Fi instead of Bluetooth. None of that is happening today or by June when Apple Music will start offering lossless. Things are a little more complicated with the AirPods Max, which can be plugged into audio sources with a cable. However, it turns out that even if you have Apple’s $35 Lightning-to-3.5mm cable plugged into a device that’s streaming lossless Apple Music tracks, you’re not going to hear the full audio fidelity of the source.