Apple Podcasts

It’s hard for publishers and individuals to make money via Apple’s platforms like News and Podcasts. Jason Snell’s argument seems to be that competitors like Spotify might do better than Apple because advertisers can’t collect user statistics from Podcasts. It’s a conundrum, because I think you can have both good privacy and good advertising. But Apple is never going to give up privacy in favor of deeper advertising. Hopefully there can be a happy medium.

Maybe it’s all for the best. There aren’t too many examples of enormous tech companies opting not to take advantage of their dominance in a market. Perhaps Apple’s light touch on the world of podcasting will continue, at least until a competitor does something to get its attention.