Apple Watch

Check out this great interview with Sir Jony Ive by Hodinkee‘s Benjamin Clymer. It’s essentially the watch-lover’s interview with Jony Ive. Here’s a snippet:

A publicist makes his way toward the rope – yes, it’s velvet – and straightens the post to which it is attached. He looks at it once more, and adjusts it again. It all feels very natural. The elevator bank opens and Jony strides off. He swiftly passes the twice-considered rope and is greeted by the team. I go in for a hearty handshake. But as with each time I converse with this man who has designed much of the world around us, I stumble at his kindness. “So nice to see you, Ben.”

Beautifully written, this interview includes annotations by Mr. Clymer to explain why he asked what he asked. And all of it is a piece by a fine timepiece enthusiast for fine time piece enthusiasts. One of the tidbits I found particularly interesting is that Jony Ive said he never talked about watches with Steve Jobs, and that the Apple Watch was first discussed a few months after his passing. This is a great interview.