In the midst of me-too products unveiled Tuesday, Apple kept iPhone SE available, but eliminated the embarrassing 16GB storage option on the device. The move falls squarely in the middle of conflicting rumors that Apple would either upgrade it or kill it, and it’s also another example of Apple doing less and less with more and more.
Apple
Here Are 14 New Apple Watch Bands Announced Tuesday
Apple launched several new Apple Watch bands Tuesday for Spring 2017. The collection includes new Striped Woven Nylon and Sport bands, standalone Nike Sport bands, and new flavors of Apple Watch Hermès bands. At the same time, Apple has sharply limited the number of out-of-the-box choices for new Apple Watch Series 2 purchases. Here’s what they look like.
Why the iPad mini is On Its Deathbed
A long time ago in this galaxy, Steve Jobs thought the 7-inch class iPad would be a bad idea. There wouldn’t be enough room to create great apps, he said. The rest of the tablet market jumped in anyway, and Apple just had to follow. Think education. But Mr. Jobs was right. The 7.9-inch experience wasn’t that great for anything but iOS. Phablets arrived. And so, John ponders the demise of Apple’s iPad mini.
Apple Goes Tax-free in New Zealand - TMO Daily Observations 2017-03-20
Apple is a master of making profits, and an expert and keeping its money out of government hands. Bryan Chaffin and Jeff Butts join Jeff Gamet to offer their thoughts on Apple’s tax practices in New Zealand and other countries.
Mystery Device A1844 Is a lock for Apple Park, Not an Apple TV or Siri Box
Apple’s mysterious wireless device awaiting Federal Communications Commission approval turned out to be a door lock system for Apple Park, the company’s new campus that’s opening in April. That pretty much kills the idea that Apple was about to release a Siri-based Amazon Echo and Google Home competitor.
Apple Pays Zilch in New Zealand Taxes on $4.2 Billion in Sales
Apple paid roughly zip to New Zealand Inland Revenue—that country’s taxing authority—over ten years, even while selling $4.2 billion in merchandise in the country. The practice is scrupulously legal—and therefore OK in the eyes of many. Bryan Chaffin, however, doesn’t think it’s right.
Soverain Software Hits Apple with Patent Lawsuit over Device Security and Online Transactions
Apple has a new patent infringement lawsuit on its hands. This time it’s from the patent holding company Soverain Software and it targets pretty much every product Apple makes involving internet-related services.
Apple, Other Tech Companies Aren't Openly Opposing Trump's Second Travel Ban
The second targeted travel ban to come from the White House has been temporarily blocked, but this time the fight didn’t include support from Apple, Google, Microsoft, or Facebook. They weren’t, however, alone in skipping out on signing the brief opposing the ban because less than half the companies that signed the previous brief participated in this one.
Apple and Politics, Apple Watch Stand Out Features - TMO Daily Observations 2017-03-16
Apple didn’t sign the amicus brief opposing the second travel ban executive order, but that doesn’t mean the company supports it. John Martellaro and Dave Hamilton join Jeff Gamet to talk about Apple’s political versus business positions, plus they look at the features that keep them using their Apple Watch.
Apple Big Security Hire, Twitter and Two-factor Authentication - TMO Daily Observations 2017-03-15
It’s security time on TMO’s Daily Observations. Kelly Guimont and John Martellaro join Jeff Gamet to talk about Apple hiring security specialist Jonathan Zdziarski, plus they talk about why two-factor authentication is so important. They also talk about what an awesome asset Tom Negrino has been to the Apple community.
'Best-Preserved' Apple I Computer Up for Auction, Could Fetch $325,000
Team Breker announced this week that it had a Apple I computer up for auction. Not only is the device functioning, the auction house told The Telegraph UK it was “best-preserved example of an Apple-1 computer to appear on the market.”
Thoughts on the Productivity of Apple Employees
Recently, Fast Company published an article on “Why Employees At Apple And Google Are More Productive.” It’s probably true. John Martellaro dug into the article and found things to like as well as things to expand on based on his own experiences.
Apple Just Hired iOS Security Researcher Jonathan Zdziarski
Apple recently hired a prominent iOS security researcher, Jonathan Zdziarski. Known as NerveGas in the jailbreaking community, Mr. Zdziarski is the author of several books about iPhone forensics and how to secure iOS apps. In light of recent events like the CIA Vault 7 leak, this move may improve Apple’s standing within security and privacy circles.
Finding the 10.5-inch iPad's Target Market - TMO Daily Observations 2017-03-14
Apple may unveil its rumored 10.5-inch iPad in April at the new Apple Park Steve Jobs Theater. Bryan Chaffin and John Martellaro join Jeff Gamet to sort out who Apple is targeting with the new iPad size, plus John offers some insight into management productivity inside the company.
Mazda Will Add Apple CarPlay and Android Auto, Retroactive for Some Models
Mazda announced Monday that it will (finally) add support for Apple’s CarPlay and Google’s Android Auto technologies. Cars.com reported (via AppleInsider) that Mazda was short on specifics, but that support for both platforms will be retroactive with models that have Mazda Connect. That platform first appeared in in the 2014 Mazda3. There’s no specific timeline for the rollout, but Mazda made the announcement as part of the 2017 introduction of the Mazda CX-5 (pictured below). The company did say a “potentially minimal hardware addition” may be necessary, but it didn’t explain what that might be or how much it will cost. Cars.com also noted that once Mazda is on board, Toyota will be the last major holdout to support these mobile connectivity platforms from Apple and Google.
Apple Tops Laptop Mag's Tech Support List Again
If you’re looking for the best laptop tech support around, call Apple. That’s what Laptop Mag says for three years running in its Tech Support Showdown.
That Time Steve Jobs Taught Guy Kawasaki a Life Lesson
Then there was that time the late Steve Jobs taught Guy Kawasaki a life lesson. It comes in the form of a Quora answer posted by Guy Kawasaki and republished by The Huffington Post. In it, he talks about the time Steve Jobs walked up to him with a nameless companion and asked a question about a company. Mr. Kawasaki rattled off his negative opinion of that company, and Steve Jobs then introduced him to his companion, the CEO of that company. “Thank you, Steve.” 😂 There was a lesson in that incident, though, and I think it makes a very good read. So go read it.
Apple Support Forums Down, Possibly for Update
Apple’s support forums are down. The company didn’t specify what it was doing, but the graphic put in place of the forums says, “We are busy updating Apple Support Communities for you and will be back shortly.” [Update: the forums are back up.]
Apple Says You Can Take Better Notes with iPad Pro in New Commercial
A new Apple commercial makes the case that students can take better notes with iPad Pro and Apple Pencil. The spot is a continuation of Apple’s iPad Pro commercials that directly respond to real tweets from real people. There’s also a second spot called iPad Pro — Need less stuff.
Apple Bundles Final Cut Pro X, Logic Pro X, Other Pro Apps for Education for $199.99
Apple announced Pro Apps Bundle for Education Thursday. It includes all of the company’s pro software—Final Cut Pro X, Logic Pro X, Motion, Compressor, and MainStage—in one bundle for $199.99. “The industry-leading apps used by professional video editors and musicians are now available at a special price for qualifying college students, teachers, and education institutions,” the company said. Purchased individually outside of the education channel, these apps would total $629.95. This is no substitute for new professional Mac hardware, but it is a statement of support for the pro market, and it comes in the wake of CEO Tim Cook telling shareholders that Apple cares about the pro market. Getting students embedded with Apple’s software is a good way to hook them into the Apple ecosystem.
Apple Updates HomeKit Automation Webpage
Apple updated its HomeKit page with a fresh, new look. It includes a brief video that shows the power of HomeKit automation with iOS 10. Examples in the video include lights, window shades, coffee makers, door locks and thermostats. Apple also has several sections that give details of different areas of the Home app.
Perspectives on Blancco's State of Mobile Device Report (iOS & Android)
Recently, Blancco published a report on the performance and health of iPhones and Android smartphones. A key finding was that iPhones are less reliable than Android devices. It created quite a stir, and the report intrigued John, so he asked for a copy of the report and looked into the findings. Here’s what he found.
Avoiding Microsoft Office in 2017 and Apple's View of the Mac - TMO Daily Observations 2017-03-02
John Martellaro joins guest-host Bryan Chaffin to talk about whether having or not having Microsoft Office on your Mac is a relevant question in 2017. They also try and consider the state of the Mac product line from Apple’s viewpoint, and how the company might look at the importance of new hardware.
New Apple iPad Pro Spot Shows the Power of Apple Pencil to Sign Documents
Apple has a new entrant in its iPad Pro commercials where the company responds to tweets from real people. The new one is called No more printing, and shows how you can use iPad Pro and Apple Pencil to sign documents. It’s anchored around a tweet from @ROSESplease about printing personal documents on the company printer. I thought these spots were interesting when they launched, and found it interesting that Apple was interacting indirectly with social media and tweets from real folks. As time goes on, however, I find that I don’t think about these adds at all. That certainly wasn’t true with many other Apple campaigns. Then again, I’m not the target demo for these spots. This is the fifth spot in the series, making it likely they’re performing well for Apple.