9 New Facts about Apple Park

We learned some new factoids about Apple Park—formerly known as Apple Campus 2.0—courtesy of The San Jose Mercury News. In coverage to the South Bay Transportation Officials Association, Cupertino public works director Timm Borden and senior civil engineer David Stillman offered up nine things I didn’t know about Apple Park.

Stanford's 'Developing iOS 10 Apps with Swift' free on iTunes U

iTunes U pushed a version of Developing iOS 10 Apps with Swift. The free iOS tutorial series from the Stanford School of Engineering has been updated for iOS 10 and the current version of Swift. Reader Rick Allen turned me onto this release, calling it, “a great and free resource,” which seems like a great reason to pass it on. Reviews on iTunes are overwhelmingly good, too. The description says the 14-part course covers UI design, memory management, a model-view-controller paradigm, object-oriented databases, animation, power management, multi-threading, networking, and performance. And it’s free through iTunes U.

Acoustic Imaging and iPhone 8: Can You Hear My Fingerprint?

Rumors about the iPhone 8 are flying faster than snowflakes in a blizzard. Speculation about the new device using iris scanning, facial recognition, or something completely different abounds. In a recent patent filing, Jeff Butts has uncovered another possibility: acoustic imaging systems. In other words, the iPhone 8 might end up “listening” for your fingerprint. Let’s see how it might work.

Frolic in the Apple Park, Rumors for iPad and Apple Watch - ACM 399

Apple announced the name of what we used to call Apple Campus 2.0—now it’s Apple Park. Bryan and Jeff chew on the name for a while, and discuss what we might expect when it opens in April. They also pore over Apple Watch 3 rumors and the news that a key supplier will stop making Apple Watch displays. And somehow they segue that into some new iPad and iPhone rumors.

Get $8.62 Off Your Amazon Order (Today Only) Thanks to Harris Reputation Poll

Amazon announced Wednesday a celebratory customer discount. The company told customers they could get $8.62 off their order of $50 or more because Amazon topped the Harris Poll Reputation Quotient with a score of 86.27. This is the second year in a row Amazon took top ranking in the annual survey—Apple was #5 in this year’s results, down from #2 in 2016 and #1 in 2012. Amazon’s score of 86.27 in the survey was a record high score. But who cares, right? The important thing is you can get $8.62 off your Amazon order using coupon code BIGTHANKS at checkout. If you order precisely $50 worth of stuff, that would be 17.24% off your order, which is significant. While you’re at it, use TMO’s affiliate link when ordering.

The Pros and Cons of Legacy Apple Products Going Extinct

It seems that there is just as much fuss about Apple products that seem to be on the verge of extinction as there is about exciting new products. John looks at the economics and psychology of Apple dropping beloved products like certain Macs, Airport base stations, displays and other devices that we’ve come to depend on. Are we on the verge of a new age of Apple?

Apple's Facial Recognition Plans, the AI Race - TMO Daily Observations 2017-02-20

Apple buying RealFace has people talking even more about using facial recognition to unlock our iPhones. John Martellaro and Bryan Chaffin join Jeff Gamet to talk about Apple’s potential plans and what they think the company has in store for facial recognition technology. They also look at Apple’s Siri and Amazon’s Alexa and the race for mainstream artificial intelligence.

Apple Answers Tweets in 4 New iPad Pro Ads

Apple launched four new iPad commercials that respond to real tweets from real folks. The first (included below) is in response to a tweet about iPad not being a real computer. The second spot addresses a tweet about poor Wi-Fi. The third answers whether Microsoft Word is on the iPad (it is), and the fourth notes that iPads aren’t subject to PC viruses. The Twitter accounts are real (Tweet 1 account, Tweet 2, Tweet 3 account, Tweet 4), and The Verge reported that Apple contacted at least one of the tweeters before using their tweets. There’s almost zero chance Apple didn’t do so with all of them. But, Apple used actors to represent the Twitter account owners. It’s an interesting campaign. Some have already noted it’s reminiscent of Apple’s “Get a Mac” campaign. More interesting, though, is that this is the first time I can remember Apple addressing questions like these, especially in an ad. The company is also leveraging social media, an area that hasn’t typically been a strong suit for Apple. They’re not my favorite spots from Apple, but they’re solid. It will be interesting to see if this becomes a major campaign.

WWDC in San Jose Is Closer and Other Apple Insights

We had a good discussion about Apple moving WWDC back to San Jose on Thursday’s Daily Observations. In that discussion, we talked about how much easier it would be for Apple engineers to attend an event in San Jose because it wouldn’t necessarily suck up a whole day and hours of travel. We also talked about proximity to Apple Campus 2.0, and the reality San Jose is less expensive. Daring Fireball‘s John Gruber discussed the move with Apple senior vice president Phil Schiller, who confirmed most of what we thought. Mr. Gruber also pointed out that Apple’s WWDC is a much bigger deal to San Jose than it ever was to San Francisco. He said Apple was working with San Jose’s mayor and others to stage events throughout the week, something San Francisco never did to my knowledge. Check out his piece—it’s a good read.

New McDonald's Ad Pokes Fun At Apple to Promote 'STRAW'

Fast food chain McDonald’s has a new ad for a product called “the STRAW.” It pokes fun at Apple, in particular Jony Ive, as it features white backgrounds and a British narrator. The product will released along with four new shakes in time for St. Patrick’s Day. Check out the Suction Tube for Reverse Axial Withdrawal in the commercial.

Bryan Chaffin Talks about How Politics Intersects with Technology

Chuck Joiner asked me on to MacVoices to talk about Apple, the tech world, and politics. In this video podcast, I make the case that Apple is just plain too big to avoid politics. From regulations, to taxation policy, to international posturing, to the fact that Apple is worth almost US$700 billion, Apple can’t avoid politics. More importantly, the broader tech world itself that it increasingly intersects with tech. I think I spewed off about getting older and struggling to understand Millennials, too. It’s all kind of hazy, but that didn’t stop Chuck from making that part of his title…oh, and check out that key frame he picked. Why did I agree to do this show again? … Oh, right, because I luuuuurve me some Chucky J!

Right to Repair Laws, Apple Design Critics - TMO Daily Observations 2017-02-15

Apple doesn’t make it easy for people to get parts for do-it-yourself repairs, and some states want to change that. Kelly Guimont and John Martellaro join Jeff Gamet to debate whether or not companies should be required to make device parts available outside of authorized repair centers, plus they look at a claim Apple is actually pretty crappy ad designing products.