Tripp Mickle's Book 'After Steve' Covers Apple's Rise to Trillions

Wall Street Journal correspondent Tripp Mickle has a book coming out called After Steve with an eye-catching subtitle, “How Apple Became a Trillion-Dollar Company and Lost Its Soul.” It goes on sale May 3, 2022 and is available to preorder today. From the website: “His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.”

Apple M1 Max vs Intel Alder Lake Core i9 - Who Wins?

Benchmarks are out for Intel’s Alder Lake Core i9 chip. The raw numbers look like a win for PC users, even when compared with Apple’s M1 Max. However, as Macworld pointed out, there is a bit more to consider when making comparisons.

Geekbench 5’s OpenCL graphics benchmark results look dramatic. The PC laptops PCWorld tested have expensive discrete GPUs that offer peak performance, and it shows in the results. But a more applicable comparison is to examine the results for the integrated GPUs. In this case, the M1 Max and its 32-core GPU posts a 183 percent increase over the Alder Lake’s integrated GPU, an Iris Xe.

Analysts Confident Apple Ahead of AAPL Earnings Call

Some analysts believe that Apple has managed to deal with supply-chain issues caused by the Covid pandemic better than its rivals at the end of last year. It could also surpass Wall Street growth targets of six percent when it announces its latest earnings on Thursday. Reuter has a nice round-up of analyst opinion.

We expect Apple to reach its highest market share in China since Apple entered the market in 2008,” said analyst Nicole Peng of Canalys. Investment firm Wedbush Securities forecasts record iPhone sales of more than 40 million units during the holiday period from Black Friday to Christmas. Morgan Stanley estimates total holiday quarter iPhone shipments at 83 million, representing a 4% increase from the previous year. Wall Street analysts expect Apple to post about $118.7 billion in revenue, representing 6.48% year-over-year growth, and quarterly earnings per share of $1.89, according to Eikon data as of Tuesday.