Apple's Jeremy Butcher talks Apple Business Essentials – Mac Geek Gab 905

Apple recently announced-and-released the beta of their new MDM solution, Apple Business Essentials. Today we have Jeremy Butcher, Enterprise and Education Product Marketing Manager at Apple here to help us answer our questions about exactly what Apple Business Essentials can do for us and how it all works in a real-world setting. Press play and enjoy learning five new things about Apple Business Essentials!

Does Apple Have Too Much Control Over Your iPhone?

Recode is working on a series that examines Big Tech and antitrust. Sara Morrison covers Apple in the first installment, asking “How much control should Apple have over your iPhone?” One paragraph in particular grabbed my attention:

In her book Monopolies Suck, antitrust expert Sally Hubbard described Apple as a “warm and fuzzy monopolist” when compared to Facebook, Google, and Amazon, the other three companies in the so-called Big Four that have been accused of being too big. It doesn’t quite have the negative public perception that its three peers have, and the effects of its exclusive control over mobile apps on its consumers aren’t as obvious.

Morgan Stanley Sets US$200 Target Price For AAPL - Cites Apple Car, AR/VR

Morgan Stanley has set AAPL a US$200 price target. In a note seen by AppleInsider, the bank cited Apple’s expected moves into cars and AR/VR as the reasons for this price hike.

Lead analyst Katy Huberty said that the bank is cautious on IT hardware heading into 2022 but noted that Apple should benefit from “a light to quality,” driven by new products being priced-in, as well as the iPhone and App Store Huberty points out that Apple shares don’t appear to bake-in the impact of new products. She points out that Apple is developing products aimed at both the AR/VR and self-driving car markets, and the new price target reflects that. “Today, we know that Apple is working on products to address two significantly large markets – AR/VR and Autonomous Vehicles – and as we get closer to these products becoming a reality, we believe valuation would need to reflect the optionality of these future opportunities,” she wrote.

iPhone 13 And Apple Watch Carrier Rebate Wrangles

A significant number of customers have reportedly found it difficult to get an expected rebate back from carriers on various products, including the iPhone 13 and Apple Watch. One of those was Bloomberg News’s Mark Gurman. In his latest Power On newsletter, he described the issue and the various ways some people had resolved it., which is likely to be useful to others.

My struggles with the rebates process started with the Apple Watch. I had purchased the Apple Watch Series 7, which came out in October, and submitted a request to T-Mobile for its $100 rebate.  Several weeks after my submission, to my surprise, T-Mobile’s promotion website said that my claim was denied because the product wasn’t activated during the promotion window. This, of course, was false. Multiple hourlong phone calls with T-Mobile customer service didn’t resolve the situation, nor did messages sent to the company’s support team over Twitter. Ultimately, the issue was only fixed after talking to T-Mobile at the corporate level. We figured out that my rebate was denied because the fine print of the deal—depending on how you read it—requires the opening of an entirely new phone number.

The Struggles Faced by Apple's Hourly Workers

We’ve heard lots recently from Apple whistleblowers like Ashley Gjovick and Cher Scarlett, and the broader #AppleToo movement. But the conversation tends to focus on the company’s corporate staff. The Verge has a very powerful and distressing report, containing allegations about what it’s like for those who work in places like the Apple Store.

Over the past five months, Apple’s hourly workforce has been watching as corporate employees advocate for more pay transparency. Some have organized with employees in Cupertino under the banner #AppleToo, to call for better working conditions. Others are just now beginning to speak out — realizing that the issues their well-compensated corporate colleagues are experiencing could be greatly exacerbated on the frontlines. The Verge spoke with 16 current and former employees on Apple’s retail, support, and sales teams who say their complaints about working conditions and pay have largely been ignored. Some say they are governed more by algorithms and systems than actual managers, making it difficult to get holistic help. All of them note that while they came into the job believing in Apple’s mission, they see a profound breakdown in how the company’s corporate values translate to the frontlines.

Apple Begins to Alert Victims of NSO Group's Pegasus Spyware

On Tuesday Apple revealed it is suing NSO Group for its Pegasus spyware that attacks iPhone users. TechCrunch writes that the company has begun alerting victims.

The alerts — which Apple says are designed to inform and assist users who may have been targeted by state-sponsored attackers — were also sent to a number of users in El Salvador. This includes 12 employees from El Faro, an online digital newspaper that has been notoriously critical of the government, as well as two leaders of civil society organizations and two opposition politicians.

Cast of 'The Office' Reveal How The iPod Video Helped Save The Show

Mashable writes how cast members of hit TV show The Office say that Apple, along with the iPod video, helped propel the show to stardom.

“It was young people with their iPods who knew how to set up an iTunes account because their parents didn’t,” Rainn Wilson said. “I think that blindsided everybody, including NBC, that we would be so popular with young people. The fact that we’re most popular with 22 to 25 year olds is really astonishing…”

Apple Temporarily Halts Sales in Turkey

Apple temporarily halted sales in Turkey following a currency crash in the country, MacRumors reported. While the site was functional, customers could not add items to an online basket or check-out. The move occurred on Tuesday, but remained true at the time of this writing.

Right now, Apple’s Turkey storefront is up and operational, but no devices are able to be added to a virtual cart or purchased at this time because of the volatility. A Turkish lira is equivalent to approximately 0.078 U.S. dollars at the current time, and its value has been steadily falling since last week. Over the course of the last year, the Lira has dropped 45 percent vs. the dollar. There is no word on when Apple might resume sales in Turkey, but inflation is close to 20 percent and with Erdogan continuing to refuse to raise interest rates, the downward slide may continue.