Apple

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Steve Jobs Returned to Apple 25 Years Ago

Charlotte Henry ·

This week marks a major landmark in Apple history. It’s 25 years since the company acquired NeXT and Steve Jobs returned. MacRumors has a good reflection on the episode.

“With this merger, the advanced software from NeXT will be married with Apple’s very high-volume hardware platforms and marketing channels to create another breakthrough, leapfrogging existing platforms, and fueling Apple and the industry copy cats for the next ten years and beyond,” said Jobs. “I still have very deep feelings for Apple, and it gives me great joy to play a role in architecting Apple’s future.” Jobs initially returned to Apple as an advisor, making his first appearance at Macworld San Francisco in January 1997 to announce details of how Apple planned to incorporate NeXT technology into future releases of Mac OS. Jobs went on to replace Amelio as the company’s interim CEO just nine months later, and he ended up dropping the interim title and remaining CEO until stepping down in August 2011 due to health issues.

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Apple's Jeremy Butcher talks Apple Business Essentials – Mac Geek Gab 905

Dave Hamilton & John F. Braun · · Add Comment

Apple recently announced-and-released the beta of their new MDM solution, Apple Business Essentials. Today we have Jeremy Butcher, Enterprise and Education Product Marketing Manager at Apple here to help us answer our questions about exactly what Apple Business Essentials can do for us and how it all works in a real-world setting. Press play and enjoy learning five new things about Apple Business Essentials!

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Does Apple Have Too Much Control Over Your iPhone?

Andrew Orr ·

Recode is working on a series that examines Big Tech and antitrust. Sara Morrison covers Apple in the first installment, asking “How much control should Apple have over your iPhone?” One paragraph in particular grabbed my attention:

In her book Monopolies Suck, antitrust expert Sally Hubbard described Apple as a “warm and fuzzy monopolist” when compared to Facebook, Google, and Amazon, the other three companies in the so-called Big Four that have been accused of being too big. It doesn’t quite have the negative public perception that its three peers have, and the effects of its exclusive control over mobile apps on its consumers aren’t as obvious.

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Morgan Stanley Sets US$200 Target Price For AAPL - Cites Apple Car, AR/VR

Charlotte Henry ·

Morgan Stanley has set AAPL a US$200 price target. In a note seen by AppleInsider, the bank cited Apple’s expected moves into cars and AR/VR as the reasons for this price hike.

Lead analyst Katy Huberty said that the bank is cautious on IT hardware heading into 2022 but noted that Apple should benefit from “a light to quality,” driven by new products being priced-in, as well as the iPhone and App Store Huberty points out that Apple shares don’t appear to bake-in the impact of new products. She points out that Apple is developing products aimed at both the AR/VR and self-driving car markets, and the new price target reflects that. “Today, we know that Apple is working on products to address two significantly large markets – AR/VR and Autonomous Vehicles – and as we get closer to these products becoming a reality, we believe valuation would need to reflect the optionality of these future opportunities,” she wrote.

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iPhone 13 And Apple Watch Carrier Rebate Wrangles

Charlotte Henry ·

A significant number of customers have reportedly found it difficult to get an expected rebate back from carriers on various products, including the iPhone 13 and Apple Watch. One of those was Bloomberg News’s Mark Gurman. In his latest Power On newsletter, he described the issue and the various ways some people had resolved it., which is likely to be useful to others.

My struggles with the rebates process started with the Apple Watch. I had purchased the Apple Watch Series 7, which came out in October, and submitted a request to T-Mobile for its $100 rebate.  Several weeks after my submission, to my surprise, T-Mobile’s promotion website said that my claim was denied because the product wasn’t activated during the promotion window. This, of course, was false. Multiple hourlong phone calls with T-Mobile customer service didn’t resolve the situation, nor did messages sent to the company’s support team over Twitter. Ultimately, the issue was only fixed after talking to T-Mobile at the corporate level. We figured out that my rebate was denied because the fine print of the deal—depending on how you read it—requires the opening of an entirely new phone number.

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The Struggles Faced by Apple's Hourly Workers

Charlotte Henry ·

We’ve heard lots recently from Apple whistleblowers like Ashley Gjovick and Cher Scarlett, and the broader #AppleToo movement. But the conversation tends to focus on the company’s corporate staff. The Verge has a very powerful and distressing report, containing allegations about what it’s like for those who work in places like the Apple Store.

Over the past five months, Apple’s hourly workforce has been watching as corporate employees advocate for more pay transparency. Some have organized with employees in Cupertino under the banner #AppleToo, to call for better working conditions. Others are just now beginning to speak out — realizing that the issues their well-compensated corporate colleagues are experiencing could be greatly exacerbated on the frontlines. The Verge spoke with 16 current and former employees on Apple’s retail, support, and sales teams who say their complaints about working conditions and pay have largely been ignored. Some say they are governed more by algorithms and systems than actual managers, making it difficult to get holistic help. All of them note that while they came into the job believing in Apple’s mission, they see a profound breakdown in how the company’s corporate values translate to the frontlines.