macOS High Sierra will ship on September 25th, according to information added to the High Sierra website.
Apple
Check out the Amazing Colors in Apple's 'iPhone X' Commercial
Apple released a bunch of solid commercials Tuesday, but iPhone X is my favorite. It uses some gorgeous colors splashing around as a lure for the devices OLED screen. The colors grabbed my attention during the keynote when it was first shown. They reminded me a lot of the 70s’ kid’s toy, the Magic Window, but with a lot more colors. It’s compelling, bold, striking, and sexy. Interestingly, text at the end of the spot indicates that it hasn’t been approved by the FCC, and specifies that it can’t be sold until it is.
![Apple Uses ‘One More Thing’ to Announce iPhone X [Update]](https://www.macobserver.com/wp-content/uploads/2017/09/phil-schiller-iphone-x.jpg)
Apple Uses 'One More Thing' to Announce iPhone X [Update]
The new 5.8-inch model sports an OLED screen, Face ID instead of Touch ID, and inductive charging support.
![Apple Announces iPhone 8 and iPhone 8 Plus [Updated]](https://www.macobserver.com/wp-content/uploads/2017/09/phil-schiller-iphone-8.jpg)
Apple Announces iPhone 8 and iPhone 8 Plus [Updated]
It will ship with 64GB and 256GB models, starting at $699 for iPhone 8 and $799 for iPhone 8 Plus.
Apple Claims Apple Watch #1 Watch in the World
Apple CEO Tim Cook said Tuesday that Apple Watch is not just the number one smartwatch on the planet, it’s now the number one watch. It would represent a huge accomplishment for Apple, and one that should scare the pants off the watch world. In the screenshot I included, Apple Watch is about to overcome Rolex to be the top brand in terms of sales.
Apple Says New York City's 5th Ave Glass Cube Will Return
Apple senior vice president Angela Ahrendts said Tuesday that the iconic glass cube will return to its 5th Ave Apple store location. The announcement came during the company’s fall media event, in Apple Park’s Steve Jobs Theater.
Join TMO in a Live Hangout for Apple's Media Event
Hey, folks. Join the TMO “backroom” while we watch, process, and discuss Apple’s keynote today in realtime. We’ll have the chatroom open so you can share your thoughts, too!
iOS 11 Favorite Features, Apple’s Entertainment Plans, Apple Watch Cheaters - ACM 427
iOS 11 is coming, and Bryan and Jeff discuss some of what they’re looking forward to. They also talk about Apple’s big plans in making movies and TV shows, and why it’s important for Apple to do so. The cap the show with a look at Apple Watch being involved with a baseball cheating scheme.
Apple's Secret Gym: An Example of Excellence
Metabolic carts, ECGs, and a $40,000 sensor mask are just a few of the things you’ll find in Apple’s secret gym, along with the usual fare of rowers, stationary bikes, and cable machines.
Apple's Bond Bid, Apps and Services for Natural Disasters - TMO Daily Observations 2017-09-06
Kelly Guimont and Jeff Butts join Jeff Gamet to talk about Apple’s bid for the James Bond franchise, plus they talk about emergency preparedness resources and apps.
Apple Releases iOS 11 Developer Beta 10 and iOS 11 Public Beta 9
Both releases are likely golden master candidates, though Apple hasn’t specifically stated that.
007: Apple and Amazon Battle for Bond
The James Bond movie rights are up in the air and Apple and Amazon are both hoping to land a deal.
These Could Be the Official Names of Apple's New iPhones
Kudos to 9to5Mac‘s publisher, Seth Weintraub, for a huge scoop. Reporting from Internationale Funkausstellung Berlin (IFA), an electronics trade show in Berlin, Mr. Weintraub uncovered what could well be the official names of Apple’s next round of iPhones. Specifically: iPhone 8, iPhone 8 Plus, and iPhone Edition. The news is based on leaks from Apple’s supply chain that wound up in the hands of case makers. Those case makers were confident enough in their intel to start printing up packaging for cases for unannounced iPhones. Read through his entire piece, as he makes a very compelling argument for why this information is likely reliable. If it does turn out to be true, it would mean that Apple is skipping the “iPhone 7s” and jumping straight to iPhone 8 for its base iPhone line. The much-rumored special iPhone, which had been dubbed everything from iPhone Pro to iPhone 8, will be iPhone Edition. It’s a good lineup of names, in my opinion, and I think there’s a lot of merit to this story.
Apple Seeds macOS High Sierra Developer Beta 9 Build (17A360a)
Friday’s release accelerates an already accelerated release cycle, as the last round of developer betas hit just four days ago.
Apple Net Neutrality Comments to FCC: Don't Allow Fast Lanes
Apple’s stance is more general in nature, and doesn’t specifically mention issues like whether to treat telecoms like utilities
Apple Seeds tvOS 11 Developer Beta 9 (15J5378a)
Thursday’s release accelerates an already accelerated release cycle, as the last developer beta for tvOS 11 hit on Monday of this week.
Apple Releases iOS 11 Developer Beta 9 (15A5370a)
Apple has the pedal to the metal on iOS 11, as it released the second developer beta in a week: iOS 11 Developer Beta 9 (15A5370a).
Apple Sends Media Invites for September 12th 'Let's Meet at Our Place' Event
The date of the event is in keeping with rumors, and Apple is expected to announce new iPhones, Apple Watches, Apple TVs, and possibly the WWDC-teased iMac Pro.
Tim Cook’s Political Junket and Amazon’s Master Plan for Alexa - ACM 426
Is Tim Cook running for President? Bryan and Jeff take a look at his recent higher public profile and the political junket he seemed to take through the midwest. They also talk about Amazon’s recent improvements to Alexa and how they fit in with the company’s master plan for the platform.
New Carpool Karaoke Trailers from Apple Music Turn to Sports
Throughout its existence, Carpool Karaoke has featured excellent singing, but fans of these athletes won’t have to worry about that in these trailers.
Apple Adds Augmented Reality Best Practices to Developer Guidelines
Apple offers these guidelines so that developers can meet the company’s expectations and also make the most out of their apps.
Apple Releases Developer Guidelines for Making In-App Purchases in the App Store for iOS 11
One of the marquee features in the revamped App Store in iOS 11, the guidelines instruct developers on how to code their in-app purchases to be displayable and purchasable directly on the App Store.
TMO Background Mode Encore #2: Former Apple Senior Director Michael Gartenberg
Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. For his third appearance on Background Mode, we made a list of seven discussion items we both thought would be interesting. We got through two, but chatted about them in detail. The first was all about what’s to be gained by Apple allocating about a billion dollars to create original TV content. In the second segment, we talked about Apple’s struggles in the education market. Michael made some very interesting and very pointed observations. Don’t miss this one!
Apple Seeds tvOS 11 Developer Beta 8 (15J5374a)
Along with iOS 11 developer beta 8, macOS High Sierra developer beta 8, Apple released tvOS 11 developer beta 8 (15J5374a) on Monday.