Beats

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Shedeur Sanders is First College Athlete Signed to be Brand Ambassador For Beats by Dre

Charlotte Henry ·

Shedeur Sanders has become the first college athlete to be signed as a brand ambassador for Apple-owned Beats by Dre. It follows a change in the rules around how such athletes can earn money. The Jackson State University quarterback spoke to People about the move and appears in a new advert for the brand.

The pairing, which Shedeur calls “real” and “organic” as he grew up using the company’s headphone products, comes after the NCAA decided that student-athletes can now — on an interim basis — earn money from their name, image and likeness. “People don’t understand how much work and how much time you put into the game,” says Shedeur. “Stay late at the school just going over film, going over plays, as much time and hard work it is that’s put into this and that we’re able to be rewarded now, it feels amazing.”

TMO Deals

Apple Powerbeats3 Wireless Earphones: $77.99

Bryan Chaffin ·

We have a deal on a pair of Powerbeats3 Wireless Earphones, from Apple’s Beats brand. These earphones feature up to 12 hours of battery life to last through multiple workouts and have secure-fit ear hooks to maximize comfort and stability. They’re $77.99 through our deal.

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Will Apple Kill Beats? Probably Not This Year

Andrew Orr ·

As shared by The Loop, there is some speculation on whether Apple will end the Beats brand. iMore says Apple should kill it, while 9to5Mac claims to have learned there is no plan to kill it. It started because of a separate rumor that Apple will release over-the-ear headphones under the AirPods brand. Quote from the iMore piece:

If Apple is truly planning to release over-the-ear noise-canceling pair of headphones similar to the Bose 700 has Jon Prosser suggests, it would be incredibly redundant to continue to release Beats as well. The Apple brand is just more valuable to Apple than the Beats brand — plain and simple.

My two cents is that Apple will probably phase out Beats, but not this year. It will be a gradual process over the next 10 years, like how the iPod touch still gets an occasional refresh but otherwise isn’t mentioned. You can’t kill a brand like Beats overnight. Once over-the-ear AirPods come out, and they will, phase one will be complete. There will be an AirPod for each Beats category, because you can’t leave customers hanging without alternatives, thank you very much.

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The Mystery of the Beats AirPlay 2 Speaker

Andrew Orr ·

Zac Hall reminds us that right before Apple announced the HomePod, Craig Federighi showed a slide of speakers that would support AirPlay 2. But where is the Beats AirPlay 2 speaker? It’s been two years and we haven’t seen it.

A Beats AirPlay 2 speaker would still need Wi-Fi though. Wi-Fi would be new to the current Beats lineup, but it wouldn’t be the first Bluetooth + Wi-Fi combo AirPlay 2 speaker. Libratone’s versatile Zipp speaker retroactively added AirPlay 2 support to its existing portable Wi-Fi + Bluetooth speakers last year.

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