Details of Meta Appeal Against GIPHY Ruling Emerge

Documents have revealed the basis of Meta’s appeal against a British regulator’s decision that it should sell GIPHY. Reuters has summed up the key points raised by Facebook’s parent company in appeal against the Competition and Markets Authority (CMA) decision.

The Competition Appeal Tribunal on Wednesday published a summary of Meta’s application, outlining its challenge on six grounds. The U.S company, which owns Instagram and WhatsApp as well as Facebook, said the CMA had failed to assess its offer to ensure Giphy could continue to provide services to competitors like Snapchat and TikTok on the same terms. The regulator’s decision was also procedurally flawed, Meta said. The CMA ordered Meta to sell Giphy, which it acquired for a reported $400 million in May 2020, in November after it decided the remedies offered by the U.S. company did not answer its concerns.

UK Regulator May Force Facebook to Sell Giphy

UK regulator the Competition and Markets Authority (CMA) has said that Facebook may have to sell GiphyThe social media giant rejected the preliminary findings, BBC News reported.

The Competition and Markets Authority provisionally found Facebook owning Giphy “could lead it to deny other platforms access to its Gifs”. The CMA will now consult before making a final conclusion. And if its concerns are confirmed, the [sic] it may require Facebook to sell Giphy. Facebook said the findings were “not supported by the evidence”. Giphy’s vast library of looping short video animations is hugely popular – including among Facebook’s competitors.