HomePod

The HomePod was meant to be discontinued on March 12. However, 9to5 Mac picked up on reports of the device’s ongoing availability.

Apple announced that the original HomePod would be discontinued on March 12, as it shifted its focus to the HomePod mini. Here’s what the company said back then: HomePod mini has been a hit since its debut last fall, offering customers amazing sound, an intelligent assistant, and smart home control all for just $99. We are focusing our efforts on the mini model. We are discontinuing the original HomePod, it will continue to be available while supplies last through the Apple Online Store, Apple Retail Stores, and Apple Authorized Resellers. Apple will provide customers with software updates and service and support through Apple Care. Over these past two months, evidence has emerged on just how poorly Apple’s smart speaker sold. The YouTuber Michael Kukielka, also known as DetroitBORG, bought at least two HomePods after Apple discontinued the product, and by his surprise, the models he bought were from the launch stock three years ago.

We recently learned that that the HomePod is to be discontinued, with Apple turning its focus to the mini instead. Luke Dormehl at Cult of Mac made a compelling argument for why it demonstrates that the company should stop producing pricey, niche, products.

You can read the HomePod debacle as an admission of failure regarding Apple’s framing of the device as a smart speaker rather than high-end audio gear. But it’s more than that. It’s an illustration of Apple’s faltering strategy of creating premium products for niche corners of the market… What else that Apple currently manufactures falls into this same category of being far more expensive than its competition? If I was toiling away on the AirPods Max, I’d probably be nervous. Apple’s pricey over-the-ear headphones, which debuted at the end of last year, sell for $550. Again, Apple hasn’t broken out sales figures, but suppliers working on the AirPods Max reportedly view it as a niche product.