iPad Pro

Podcast

Apple Loves Outdated Tech and Gives up on Social Media, Plus Electrified LEGO - ACM 403

Bryan Chaffin · · Add Comment

Apple appears to be increasingly comfy offering yesterday’s technology at today’s prices, and Bryan and Jeff are all cranky about it. They also talk about Brixo, chrome-plated and electrified LEGO bricks, and Apple’s new Clips app and what it means for social media. Oh, and Jeff had to edit out an F-bomb because Bryan got all ranty.

https://www.youtube.com/watch?v=icmkfzpBxLg
Cool Stuff Found

New Apple iPad Pro Spot Shows the Power of Apple Pencil to Sign Documents

Bryan Chaffin ·

Apple has a new entrant in its iPad Pro commercials where the company responds to tweets from real people. The new one is called No more printing, and shows how you can use iPad Pro and Apple Pencil to sign documents. It’s anchored around a tweet from @ROSESplease about printing personal documents on the company printer. I thought these spots were interesting when they launched, and found it interesting that Apple was interacting indirectly with social media and tweets from real folks. As time goes on, however, I find that I don’t think about these adds at all. That certainly wasn’t true with many other Apple campaigns. Then again, I’m not the target demo for these spots. This is the fifth spot in the series, making it likely they’re performing well for Apple.

In-Depth Review

Brydge 12.9 Aluminum Keyboard for iPad Pro Exudes Class

John Martellaro ·

Apple has waxed enthusiastic about keyboards for the iPad and now offers its own. But the design may not be for everyone. If you’ve been thinking about a sturdy, aluminum keyboard/case for your iPad Pro, one that makes it look (and function) very much like a MacBook, then you’ll want to read John’s review of the Brydge 12.9 model for iPad Pro.