politics

Facebook remains committed to keep lying political ads on its platform, saying that private companies shouldn’t make decisions about them.

Instead of banning such ads across the platform, Facebook has opted to introduce new tools for users to limit the way they interact with political ads. The company has expanded its Ad Library tool, an archive which shows all the political ads running on Facebook or Instagram, by adding information on approximately how many people ads reach.

Why would Facebook ban its source of income?

Writing for The Washington Post, Yaël Eisenstat writes about paid political advertising at Facebook and how the company profits off of manipulation.

The “culture of fear,” nasty political campaigns and amplified extreme voices are not new in American society. But the scale to which these platforms have fueled and exacerbated this by using our emotional biases to keep our eyeballs on their screens, to vacuum up our data and sell their targeting tools to advertisers, has tilted the playing field toward the most salacious and fanatical voices.

Mike Masnick writes about Elizabeth Warren’s Facebook feud over its advertising policy that leaves room for fake information. He also says it’s “impossible” to moderate content at scale. I disagree. Facebook and the rest of Big Tech have billions of dollars. They absolutely can moderate content. They either choose not to, or put in place petty measures that don’t do anything. Perhaps the new motto for corporations should be, “If you can’t do it ethically, don’t do it at all.” Online platforms should follow the same/similar rules that broadcasters do.

And this is the point that lots of us have been trying to make regarding Facebook and content moderation. If you’re screaming about all the wrong choices you think it makes to leave stuff up, recognize that you’re also going to pretty pissed off when the company also decides to take stuff down that you think should be left up.

Facebook announced new features today that it claims can stop 2020 election interference. However, its advertising policy lets politicians lie and gladly pockets the money it gets from allowing it.

One new feature is called Facebook Protect. By hijacking accounts of political candidates or their campaign staff, bad actors can steal sensitive information, expose secrets, and spread disinformation. So to safeguard these vulnerable users, Facebook is launching a new program with extra security they can opt into.

Mark Zuckerberg on letting politicians lie in Facebook ads: “I don’t think people want to live in a world where you can only say things that tech companies decide are 100 percent true. And I think that those tensions are something we have to live with.”