SIri

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Hints of an Apple Search Engine Resurface

Andrew Orr ·

A report in the Financial Times (which is paywalled so I’m linking to TechCrunch) claims that Apple could be creating an Apple search engine. Or, maybe the company is instead improving search for Siri or Spotlight.

Apple is now showing its own search results and linking directly to websites when users type queries from its home screen in iOS 14. For context, this is a behavior that has been known for a while as people have seen the feature pop up in beta versions of iOS. And the search volume being up on Apple’s crawler is something that Jon Henshaw of Coywolf had noted back in August.

I’m going with the “improving Siri and Spotlight” take. Apple isn’t known for creating products outside its ecosystem (Music on Android and Apple TV on other devices notwithstanding).

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Will we see an Apple Search Engine in the Future?

Andrew Orr ·

Jon Henshaw of Coywolf speculates that we may see an Apple search engine in the future based on several factors.

Apple is investing heavily in search, as shown in their job postings for search engineers. The job listings reveal they incorporate AI, ML, NLP, and more into all of their services and apps.

In July 2020, Apple published a significant update to its About Applebot support page. The additions are very similar to the details Google provides to webmasters and SEOs.

It’s an interesting idea, for sure. It could be an Apple search engine, or Apple adding improvements to Siri.

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Location is One of The Big Factors in Advertising

Andrew Orr ·

Jennifer Jolly wrote an article wondering if Siri was spying on her because she began to see ads in Spanish after her husband began speaking Spanish at home, within “earshot” of her iPad. The answer is, of course, no. In her buried lede she tells us that she had just moved to a predominantly Spanish-speaking part of Oakland California. It seems reasonable to me that you would see Spanish ads in a Spanish area. Although I’m sure the device’s language is a factor. We did have news last year that contractors listened to some snippets of Siri recordings, but that was to improve the service and not sell ads. Meanwhile, if you turn on Limit Ad Tracking in Settings, your advertising identifier is zeroed. After that, location becomes one of the big factors in advertising.

And Apple says it engineers its devices to protect user privacy. When it comes to Siri, which is integrated in nearly every Apple device, the assistant is designed to activate only after the wake word (“Hey, Siri”) or a waking action is completed, Apple says.

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Swiss Company Launches Apple TV Remote Alternative

Andrew Orr ·

Swiss company Salt has launched an Apple TV remote alternative with more buttons and less touch pad.

Thanks to Apple’s input, the alternative remote doesn’t require any pairing with ‌Apple TV‌ and works out of the box. It includes directional arrows in place of the Siri Remote’s glass Touch surface, a power button in addition to a Menu button, along with separate volume and channel rockers and traditional media playback buttons.

Supposedly Apple even worked with Salt to create this.

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iOS 13.2 Will Let You Delete Your Siri Audio History

Andrew Orr ·

The latest Apple betas like iOS 13.2 have a feature that lets you delete your Siri audio history in settings.

In addition to offering an explicit opt-in, Apple has promised that only employees, and not contractors, will be involved in reviewing the audio clips. However, this doesn’t stop the automated text transcriptions of your Siri requests from being transmitted to Apple, irrespective of whether you opt-in or -out, although they will pseudonymized and dissociated from your Apple ID. What’s more, these transcripts could be reviewed by employees and contractors.

I’m glad that Apple is adding this feature, and given its privacy stance I’m surprised it’s a feature we don’t already have.

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Siri Will Work Better With Third-Party Messaging Apps

Andrew Orr ·

Apple said that later this year an iOS update will enable Siri to work better with third-party messaging apps. If you use the assistant to send messages, it will default to whatever message you use the most, instead of defaulting to iMessage or Phone. You can currently use third-party apps with Siri but you have to specify “Send this message via WhatsApp.”

For example, if an iPhone user always messages another person via WhatsApp, Siri will automatically launch WhatsApp, rather than iMessage. It will decide which service to use based on interactions with specific contacts. Developers will need to enable the new Siri functionality in their apps. This will be expanded later to phone apps for calls as well.

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This Fall, HomePod Will Have Ambient Sounds, Multi-User Mode

Andrew Orr ·

Apple didn’t mention the HomePod on stage yesterday, but Benjamin Mayo reports that a product refresh will appear later this fall.

A new forthcoming feature is called Ambient Sounds. This will allow users to easily play white noise sounds on their HomePods, including ocean waves, birdsong, rainstorms, and more. Right now, users are forced to AirPlay from another iOS device to easily play relaxing background audio on HomePod. Ambient Sounds will make this a first-party feature, fully integrated with Siri.

If Apple ever comes out with a cheaper HomePod, I’d probably buy one just for the ambient sounds.

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