Slack

Slack has unveiled some new features to helps businesses as some workers start to return to offices, some prepare to, and others stay working remotely. Techcrunch took a look at the new tools and how they reflect the changing nature of work. It all comes ahead of the messaging service’s acquisition by Salesforce.

Let’s start with Slack Huddles, the audio tool that lets you have a real-time conversation with someone in Slack instead of typing out all of your thoughts. This will be much easier for people who find typing challenging, but the company also believes it will allow more spontaneous discussion, which mimics being in the office, at least to some degree. “Huddles is a light-weight, audio-first way of communicating right in Slack. [It] recreates the spontaneous and serendipitous interactions that happen outside of scheduled meetings,” Tamar Yehoshua, chief product officer at Slack explained in a press briefing yesterday.

Slack, the increasingly popular update, has launched a new system that allows all users to privately message each other (T&Cs apply). Protocol outlined how it is trying to be the go-to destination fo all business communications.

The new system is called Connect DMs, and works a bit like the messaging apps and buddy lists of old: Users send an invite to anyone via their work email address, and once the recipient accepts their new contact is added to their Slack sidebar. The conversations are tied to the users’ organizations, but exist in a separate section of the Slack app itself. Connect DMs turns Slack from an app for chatting with co-workers into an app for chatting with anyone. It puts Slack on par with both enterprise tools like Microsoft Teams and free consumer services like WhatsApp and Facebook Messenger. “When someone opens up their phone,” said Ilan Frank, Slack’s VP of product, “if they’re connecting with their friends, they click on Facebook or WhatsApp. If they’re connecting with someone they work with, regardless of where that person works, they should be clicking on Slack.”

[Update March 25: Slack Has to Reverse Course on Connect DMs Feature After Harassment Concerns]

Slack has become a major part of our work lives for many of us in 2020. Now cloud computing giant Salesforce is set to buy a workplace chat app for $27.7 billion, The Verge reported.

Slack has transformed from a fast-rising startup formed as a gaming company in 2009 into a major competitor of Microsoft with more than 12 million daily active users as of October of last year (and likely many more now, though the company has not disclosed concrete numbers) and a market value of close to $25 billion. The company, led by Flickr co-creator Butterfield, started primarily as an email alternative that pitched itself to startups, media companies, and other tech-savvy businesses to better manage interoffice communication. But Butterfield and his team grew Slack into a full productivity suite with video meeting features, file hosting, IT administration, and all manner of other features typically offered by large enterprise corporations.