Apple confirmed rumors that it is getting into the streaming music game with the introduction of iTunes Radio. Senior Vice President of Internet Software and Services Eddy Cue unveiled the feature during the keynote presentation at Apple's World Wide Developer Conference in San Francisco on Monday.
iTunes Radio finally sees the light of day at WWDC 2013
iTunes Radio is included in the iOS Music app, as well as OS X 10.9 Mavericks, and on the Apple TV. It includes several built-in stations and lets users create their own stations, supports station sharing with friends, lets users tag songs they don't want to hear.
iTunes Radio will be free with ads, and iTunes Match users can listen to stations ad-free.
Apple's WWDC 2013 keynote is still underway, so be sure to check in with TMO for updated information and new announcements.