Apple looks to be getting serious about ramping up Beats Music and has hired Zane Lowe away from BBC Radio 1 as part of that effort. Mr. Lowe is considered to be one of the most influential DJs in the UK and has been instrumental in launching the careers of many famous artists.
Apple flexes its music muscle, hires BBC Radio 1's Zane Lowe
Image courtesy BBC
There isn't any official word from Mr. Lowe or Apple as to what he'll do once he moves to the U.S., but considering his track record, it's a safe bet he'll be part of the Beats streaming music team. With his background, it's likely Mr. Lowe will be deeply involved in Beats curated playlists.
Rumors claim Apple wants to start its own music label, too, which could be an interesting fit for Mr. Lowe. Teamed with Jimmy Iovine, Apple would have a powerhouse duo to scout out and sign artists for the label.
Apple bought Beats Music in 2014, which gave the iPhone and iPad maker a streaming music service, speaker and headphone business, music industry giant Jimmy Iovene who is already working on bringing exclusive deals to iTunes.
Mr. Lowe's last BBC Radio 1 show will air on March 5, according to the BBC, after which he'll pack up and head to the states. Once here, there's a good chance we'll get to see what Apple has in store for his talents.