According to Robin Hall, Macyis Parade & Entertainment Group senior vice president, Microsoftis database offerings were too complex and often required days to extract important information in a usable form. For many tasks, the parade organizers found it was easier to export data into Excel spreadsheets instead.
“With our new FileMaker database system, time-consuming tasks such as assigning volunteers parade responsibilities have been reduced from about 10 days to just one or two days, and more important, we can better meet the needs and specifications of each individual, group and staff member,” Mr. Hall said.
The group plans to expand its reliance on FileMaker pro with Web-based content that includes online volunteer registration.
Macyis move to FileMaker Pro shows that big companies are starting to rethink their “always Microsoft” choices from the past and are more willing to consider software options that may better suit their needs.