Quattro Confirms Apple Acquisition

The deal mirrors Google’s earlier purchase of AdMob, a company that offers similar services to Quattro Wireless. It also puts Apple in a better position to manage the in-app ads iPhone, iPod touch, and other smartphone owners see.

The company didn’t say how much Apple is paying, but earlier rumors set the price tag at about US$275 million.

Apple has not commented on the purchase.

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