Note that the difference between the retail price and the cost, divided by the retail price is the Gross Margin. For example, for the base iPad model, ($509 – $290.50)/$509 is 42.9 percent.
Here is the Broadpoint AmTech BOM, published January 28th.
iPad BOM – Published with permission
Note that Apple charges an extra $100 over the 16 GB model to get to 32 GB while the memory cost goes up $25.50. Then Apple charges another $100 over the 32 GB model to get to 64 GB, while the component cost goes up $51. So it’s really more cost effective to buy the 64 GB iPad – based on Apple’s pricing scheme.
Some of these components are amazingly inexpensive. Remember, however, that the total cost of the device does not include, for example, shipping from China, packaging, warranty service, telephone support, and marketing. Also, a certain percentage of the profit is allocated to the cost of running the company, so the Gross Margin isn’t a exorbitant as one might think at first blush.