Oh man, this is bloody genius! The Somersby Cider Company has released a commercial that spoofs Apple's retail stores, and it's totally awesome. The company set up "Somersby Store" that looks like an Apple Store. It features tables of apples and apple cider, complete with people queued up, store employees to greet them, a Genius Bar, and more. Customer holds up a glass of cider and asks, "Is it wireless?" Employee waves his arm around the glass, and says, "Yeah yeah yeah, completely wireless." It's funny, and if you're wondering, it's respectful of the Apple Store experience, rather than mocking. Oh heck, watch it for yourself!
Check It Out: Cider Commercial Showcases Another Kind of Apple Store